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What Do You Learn in Business Administration?

By DeVry University

January 18, 2024

7 min read


Business administration is a broad field of study that, in a nutshell, teaches you how to help businesses operate efficiently and meet their goals. What do you learn in business administration? Business administration majors learn about accounting, human resources, marketing and other aspects of modern business as they prepare to pursue a number of different careers.


In this article, we will explore some of what you will be exposed to if you choose to study business administration and look at some of the potential benefits of a business administration education.

What Is Business Administration?

Business administration is defined as the process of organizing a company’s personnel and resources to meet different goals and objectives. This activity includes managing an enterprise’s human resources, finances, marketing and operations.

Why study business administration? Academically, business administration can help students prepare to pursue careers in business management in the areas like the ones we just mentioned and beyond. For students who are interested in a broad-based business education, business administration degrees are a good choice compared with technical or more narrowly focused degrees, such as accounting, finance or human resources. Business administration education can be attained by completing a degree program at the associate, bachelor’s or master’s levels, and enriched with internship opportunities and on-the-job experience.

Students enrolling in DeVry’s Bachelor’s degrees in Business Administration, Management or Technical Management can choose from 11 degree specializations that concentrate your learning pathway in areas like accounting, analytics, finance, sales and marketing and others.

What Do You Learn in Business Administration Classes?

What will you learn? As a business administration major, you will be exposed to coursework that will help you learn what organizations need to thrive.


No business administration program would be complete without coursework in accounting. Accounting is the process by which all businesses record their financial transactions and report those transactions to oversight agencies and other groups, such as investors. These financial statements provide a concise summary of a business’s operations, financial position and cash flows, and provide the basis for decision making and cost planning. 

Accounting coursework in DeVry’s Bachelor’s Degree in Business Administration program includes fundamentals of accounting, financial accounting and managerial accounting. Students who choose our Bachelor’s Degree Specialization in Accounting are exposed to a much more accounting-intensive curriculum.


Finance and accounting go hand in hand, but where accounting is the gathering, reporting and analysis of an organization’s financial activities, finance is the big-picture view of how the organization plans to manage and use money to meet financial goals. This could involve the use of credit and debt, securities and investment to finance projects that are current priorities using projected income. The finance field can be broken down into 3 main areas: corporate finance, personal finance and public finance. 

If you plan to pursue a career that is focused more on finance than accounting, you can choose an academic program that will cover business administration skills and concepts but with a strong emphasis on finance. Students enrolled in our Bachelor’s Degree Specialization in Finance are exposed to a finance-intensive curriculum that includes statement analysis, business analytics and fixed income securities analysis.


The American Marketing Association defines marketing as the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners and society at large. This definition clearly indicates how vital marketing is to the success of businesses, regardless of what they produce and sell, and who they sell it to.

With coursework in advertising and public relations, salesmanship, international marketing, marketing analytics, creativity, innovation and new product development and more, DeVry’s Bachelor’s Degree Specialization in Sales and Marketing may be a good fit for business students who want to focus on preparing to pursue career opportunities related to the art and science of marketing. If you’ve already earned a bachelor’s degree and wish to advance your education further, you may want to explore the MBA with a Specialization in Marketing offered by our Keller Graduate School of Management.


The social science focusing on the production, distribution and consumption of goods and services is called economics. This discipline also analyzes the choices individuals (microeconomics) and governments and nations (macroeconomics) make to allocate resources. Two of the most widely used economic indicators are the Gross Domestic Product (GDP) and Consumer Price Index (CPI). 

Students enrolled in an undergraduate degree program in business administration will likely be exposed to introductory coursework in economics as the basis for an understanding of strategic planning, management and analytics, and how market conditions inform business decision-making.

Data Analysis

Data is one of the most valuable assets a business can have, and in today’s technology-driven environment, businesses capture, store and analyze massive amounts of it to track consumer behavior, predict business outcomes and improve both customer experiences and engagement. 

If using data analytics to solve business problems is something you’re eager to do, you’ll be happy to know that it’s at the core of the curriculum in DeVry’s Bachelor’s Degree with a Specialization in Business Intelligence and Analytics Management. Coursework in this bachelor’s degree specialization covers analysis and execution, technical skills, information technology administration and management, critical thinking, complex problem solving and more to help prepare you to pursue career opportunities in business administration and technical management.

Administration and Management

Core courses like these are designed to develop your management skills and help you learn the basics of managerial theories and responsibilities. This area encompasses several aspects of modern business administration, including human resources, planning and organizing, and business communication. Coursework in leadership and teamwork helps to develop capabilities and gives you practice with decision making, critical thinking and problem solving. Relevant case studies are used to develop the strategic planning and leadership skills required to navigate the modern global business environment.

Critical Thinking and Decision Making

The ability to make objective decisions based on data is an important skill for anyone in a business administration or management role. Skills in critical thinking and decision making are elemental to business administration and are the focus of DeVry courses like Principles of Management and Statistics for Decision-Making.

Is a Business Administration Major Right for You?

Choosing a major requires careful thought, especially if you’re still figuring out your long-term career aspirations. But that’s exactly why this kind of degree might be a good fit for some students. The curriculum in DeVry’s Bachelor’s Degree in Business Administration covers the wide range of concepts we talked about and are complemented by general studies in humanities, mathematics, social sciences and communications, making for a well-rounded education that can be put to work across many different industries and career paths. 

Business administration requires a variety of technical and workplace skills. Soft skills, like time management and attention to detail, will be important as you travel on this educational journey. This list of resume-building skills applies to anyone planning to pursue a career in business administration:

  • Technology: Business administration professionals need to have technology skills, including proficiency in common types of office management software. Familiarity with database management is also beneficial, as their job may require organizing data and creating or updating spreadsheets.

  • Problem-solving: Effective administrators are good problem solvers, addressing a variety of operational challenges, identifying the causes of problems, developing potential solutions and creating new processes to circumvent future disruptions, all while maintaining effective stewardship of company resources.

  • Administrative: Many working adults considering a business administration degree may already have built an arsenal of administrative skills from previous jobs they’ve held. Things like filing, managing receipts and maintaining accurate records are crucial in effective business management.

  • Communication: Written and verbal communications skills are essential as we share, process and record information in a business setting. Effective business administrators build written communications skills that help them compose reports, emails and memos, as well as sharpen their interpersonal skills for face-to-face and virtual interaction with fellow workers.

  • Sales and marketing: Even if they don’t work directly in a sales capacity, business administrators should have a good understanding of how products and services are marketed, how to promote their company’s offerings and connect with customers.

  • Public speaking: This skill, which involves communicating with verbal clarity and persuasiveness, is an important one to help administrators share information with different groups. The ability to respond to questions and tailor your message to match the needs and understanding of different audiences is essential here.

  • Research: The ability to search for, and find, the information needed to build proposals, solve problems or support customer requests is important for business administration majors and professionals in the workplace. Here the ability to distinguish quality information from reliable sources versus misinformation is crucial.

Why Study Business Administration?

Studying business administration can help prepare you to pursue a wide variety of careers, including business management roles in operations, administrative services, industrial production and social and community service. A career as a sales manager, financial analyst, cost estimator or management analyst could also be options to consider. 

At DeVry, coursework in our Bachelor’s in Business Administration degree program is taught by experienced professors with real-world skills that are applicable in today’s workplace. And because the program has achieved accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), you can be confident that it meets the ACBSP’s standards for excellence in business education.**

Another benefit to preparing to pursue a career in business administration is a favorable job outlook. The U.S. Bureau of Labor Statistics projects employment in business and financial occupations to grow faster than the average for all occupations from 2022 to 2032, with about 911,400 job openings projected each year, on average, over the decade.1 This growth is projected on a national level and local growth will vary by location. This projection is not specific to DeVry University graduates and may include earners at all stages of their careers.

Begin Your Journey in Business Administration with Help from DeVry

Our Bachelor’s Degree in Business Administration can help you prepare to pursue a broad range of career options in a variety of different fields and industries. This degree program allows you to choose from 11 different specializations, like accounting, finance, human resource management and project management. And best of all, you don’t have to choose a specialization until after you’ve started.2

Here's another way DeVry allows you to study on your terms: Our 6 academic sessions per year allow you to start when you’re ready and learn at your own pace, finishing on a regular or accelerated schedule that meets your personal and professional goals. Classes start soon.

**Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page. The Business Intelligence and Analytics Management Certificate program offered in Pennsylvania has not achieved accreditation from ACBSP.
1 Growth projected on a national level. Local growth will vary by location. BLS projections are not specific to DeVry University students or graduates and may include earners at all stages of their career and not just entry level.
2Students may start this program as "undeclared," but must select a specialization after earning 30 semester-credit hours.

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