Driving Business Success
Join an energetic and creative career field you earn a degree with a specialization in marketing from DeVry University or its Keller School of Management. Hone your communication skills with our career-specific coursework and hands-on experience. Gain an edge by understanding advertising, public relations, sales, product management, digital marketing and social media. This program can prepare you to take advantage of many opportunities in business and reach your potential on your own schedule.
Classes Start Every 8 Weeks
Whether you know exactly where you're heading, or you're still planning your next steps, it all starts with a simple conversation. Let’s talk.
Professional Responsibilities
When you specialize in marketing, you’ll be prepared to handle professional responsibilities including:
- Developing and managing marketing, media and advertising plans
- Monitoring consumer behavior, website analytics and market trends data
- Creating and conducting sales presentations, trade shows and corporate meetings
- Directing product, brand and sales strategies and campaigns to reach targeted audiences
Industries
Sales and marketing careers can be found a variety of industries, including:
- Advertising
- Technology
- Finance
- Healthcare
- Insurance
- Education
Career Opportunities
DeVry and Keller graduates who earn a degree with a specialization in marketing will be prepared for careers in areas such as:
- Sales management
- Advertising
- Promotion and public relations
- Marketing research
- Product management
- Internet marketing and sales
- Industrial buying
