Enhance Your Business Potential with Sales and Marketing
A sales and marketing degree prepares you to work in the market-facing side of business, reaching customers, consumers, and the public. An online Bachelor’s Degree with a Specialization in Sales and Marketing helps you keep pace with advancing technology platforms, new media, and more to stay competitive in today’s global economy.
Get to Know Our Sales and Marketing Specialization
Our Sales and Marketing specialization will help you expand your marketing skillset and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow. Our Sales and Marketing Specialization covers many of the common skills sales professionals and marketers must have, including researching consumer intent, creating promotions, developing advertising campaigns and tracking purchase behavior.
The Sales and Marketing Specialization can be earned as part of the following bachelor's degrees in business:
- Bachelor’s in Business Administration
- Bachelor’s in Management
- Bachelor’s in Technical Management
Classes Start Every 8 Weeks
Earn your Bachelor's Degree in Business with Sales and Marketing Specialization in as little as 2 years + 8 months*—or even more quickly with qualifying transfer credits.
*Not including breaks. Assumes year-round, full-time enrollment.
Availability
What You'll Learn
The Sales and Marketing Specialization covers the following:
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Administration and Management
Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management, and resource management. -
Advertising and Public Relations
Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics. -
Salesmanship
Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals. -
International Marketing
Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting.
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Creativity, Innovation, and New Product Development
Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures. -
Marketing Analytics
Monitor and analyze statistical data and market trends. -
Consumer Behavior
Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs. -
Customer and Personal Service
Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction.
Accreditation Matters
Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.
Career Opportunities
Graduates of our Sales and Marketing Specialization may consider careers such as:
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Account Manager
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Advertising Manager
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Brand Manager
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Customer Service Representative
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Digital Marketing Manager
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Email Marketing Specialist
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Industrial Buyer
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Marketing Analyst Consultant
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Marketing Manager
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Marketing Research Analyst
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Meeting and Convention Planner
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Product Manager
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Public Relations Specialist
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Retail Store Manager
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Sales Manager
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Social Media Marketing Manager
Learn more about Careers in Sales and Marketing
"I have been grateful to have worked with professors who were once business and marketing professionals who are passionate about their jobs and who integrate their professional experience into their lesson plans."
Option 1: Business Administration
Program-Specific Courses
Sales and Marketing
| MKTG310 | Consumer Behavior |
| MKTG320 | Market Research |
| MKTG340 | Digital Marketing Fundamentals |
| MKTG410 | Advertising and Public Relations |
| MKTG425 | Personal Selling and Sales Management |
| MKTG430 | International Marketing |
| SBE330 | Creativity, Innovation and New Product Development |
Core Degree Courses
Business Core1
| ACCT212 | Financial Accounting |
| BIS155 | Data Analysis with Spreadsheets with Lab |
| BUSN115 | Introduction to Business and Technology |
| BUSN319 | Marketing |
| COMP100 | Computer applications for business (with lab) |
| MGMT303 | Principals of management |
Finance and Management
| ACCT360 | Managerial Accounting |
| BIAM110 | Introduction to Business Analytics |
| BUSN379 | Finance |
| ECON312 | Principals of economics |
| MGMT404 | Project Management |
Senior Projects
| BUSN460 | Senior Project |
Electives
Two of:
| BUSN350 | Business Analysis |
| CEIS110 | Introduction to Programming |
| MGMT408 | Management of Technology Resources |
One of:
| BIS245 | Database Essentials for Business with Lab |
| BUSN278 | Budgeting and Forecasting |
| SEC310 | Principles and Theory of Security Management |
General Degree Courses
Communication skills
| ENGL1122 | Composition |
| ENGL135 | Advanced Composition |
| ENGL216 | Technical Writing |
One of:
| SPCH275 | Public Speaking |
| SPCH276 | Intercultural Communication |
Humanities3
| LAS432 | Technology, Society, and Culture |
One of:
| ETHC334 | Diversity, Equity and Inclusion in the Workplace |
| ETHC445 | Principles of Ethics |
One of:
| HUMN303 | Introduction to the Humanities |
| HUMN304 | Multi-Ethnic Humanities |
Social Sciences
| LAWS3105 | The Legal Environment |
| SOCS185 | Culture and Society |
One of:
| SOCS325 | Environmental Sociology |
| SOCS350 | Cultural Diversity in the Professions |
Mathematics & Natural Sciences
| MATH114 | Algebra for College Students |
| MATH221 | Statistics for Decision-Making |
| SCI2286 | Nutrition, Health and Wellness with Lab |
Personal & Professional Development
| CARD405 | Career Development |
| COLL148 | Critical Thinking and Problem-Solving |
Option 2: Management
Program-Specific Courses
Sales and Marketing
| MKTG310 | Consumer Behavior |
| MKTG320 | Market Research |
| MKTG340 | Digital Marketing Fundamentals |
| MKTG410 | Advertising and Public Relations |
| MKTG425 | Personal Selling and Sales Management |
| MKTG430 | International Marketing |
| SBE330 | Creativity, Innovation and New Product Development |
Core Degree Courses
Business Core
| ACCT212 | Financial Accounting |
| BIS155 | Data Analysis with Spreadsheets with Lab |
| BUSN115 | Introduction to Business and Technology |
| BUSN319 | Marketing |
| COMP100 | Computer Applications for Business with Lab |
| MGMT303 | Principles of Management |
Management and Technology
| BIAM110 | Introduction to Business Analytics |
| BIS245 | Database Essentials for Business with Lab |
| BUSN278 | Budgeting and Forecasting |
| BUSN369 | International Business |
| MGMT404 | Project Management |
| MGMT410 | Human Resource Management |
Senior Project
| BUSN460 | Senior Project |
Analytics
| ACCT346 | Managerial Accounting |
| BIAM300 | Managerial Applications of Business Analytics |
| BUSN379 | Finance |
General Degree Courses
Communication Skills
| ENGL112 | Composition |
| ENGL135 | Advanced Composition |
Humanities3
| LAS432 | Technology, Society and Culture |
One of:
| ETHC334 | Diversity, Equity and Inclusion in the Workplace |
| ETHC445 | Principles of Ethics |
Social Sciences
| ECON312 | Principles of Economics |
| SOCS1857 | Culture and Society |
Mathematics and Natural Sciences
| MATH114 | Algebra for College Students |
| MATH221 | Statistics for Decision-Making |
| SCI2288 | Nutrition, Health and Wellness with Lab |
Additional General Education Selection
One of:
| SPCH275 | Public Speaking |
| SPCH276 | Intercultural Communication |
Personal and Professional Development
| CARD405 | Career Development |
| COLL148 | Critical Thinking and Problem-Solving |
Option 3: Technical Management
Program-Specific Courses
Sales and Marketing
| MKTG310 | Consumer Behavior |
| MKTG320 | Market Research |
| MKTG340 | Digital Marketing Fundamentals |
| MKTG410 | Advertising and Public Relations |
| MKTG425 | Personal Selling and Sales Management |
| MKTG430 | International Marketing |
| SBE330 | Creativity, Innovation and New Product Development |
Core Degree Courses
Business Core
| ACCT212 | Financial Accounting |
| BIS155 | Data Analysis with Spreadsheets with Lab |
| BUSN319 | Marketing |
| BUSN115 | Introduction to Business and Technology |
| COMP100 | Computer Applications for Business with Lab |
| MGMT303 | Principles of Management |
Management and Technology
| BIS245 | Database Essentials for Business with Lab |
| MGMT404 | Project Management |
Senior Project
| BUSN460 | Senior Project |
Electives9
Two of:
| ACCT360 | Managerial Accounting |
| BIAM110 | Introduction to Business Analytics |
| BUSN379 | Finance |
| MGMT408 | Management of Technology Resources |
Five of:
| BUSN278 | Budgeting and Forecasting |
| BUSN369 | International Business |
| BUSN412 | Business Policy |
| GSCM206 | Managing Across the Supply Chain |
| MGMT410 | Human Resource Management |
| SEC310 | Principles and Theory of Security Management |
General Degree Courses
Communication Skills
| ENGL1122 | Composition |
| ENGL135 | Advanced Composition |
Humanities3
| LAS432 | Technology, Society and Culture |
One of:
| ETHC334 | Diversity, Equity and Inclusion in the Workplace |
| ETHC445 | Principles of Ethics |
Social Sciences
| ECON312 | Principles of Economics |
| SOCS1857 | Culture and Society |
Mathematics and Natural Sciences
| MATH114 | Algebra for College Students |
| MATH221 | Statistics for Decision-Making |
| SCI2286 | Nutrition, Health and Wellness with Lab |
Additional General Education Selection
One of:
| SPCH275 | Public Speaking |
| SPCH276 | Intercultural Communication |
Personal and Professional Development
| CARD405 | Career Development |
| COLL148 | Critical Thinking and Problem-Solving |
Academic Catalog
Download PDFProgram Overview
Business Administration: Sales and Marketing
Download PDF
Program Overview
Management: Sales and Marketing
Download PDFProgram Overview
Technical Management: Sales and Marketing
Download PDFRelated Programs
* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs.
1Students enrolled at a New Jersey location must also take the following to fulfill this requirement: BUSN369; BUSN412; GSCM206; MGMT408
2Students enrolled at a New Jersey location take ENGL108 in lieu of this course.
3Students enrolled at a Pennsylvania location must take HUMN451 as part of this requirement.
4Certain students enrolled as online students are assigned PSYC307 in lieu of this requirement.
5Students enrolled at a Nevada location must take POLI332 in lieu of this requirement.
6Students enrolled at a New Jersey location may take PHYS204 or SCI200 to fulfill this requirement.
7Students enrolled at a Nevada location must take POLI332 as part of this requirement or the General Education Option.
8Ohio residents enrolled as online students, and students enrolled at an Ohio location, must take an additional natural sciences course from those with prefixes BIOS, PHYS, or SCI as part of this requirement.
9Students enrolled at a New Jersey location must take 55 semester-credit hours of general education coursework. Fifteen semester-credit hours of general education coursework may be applied to the Electives course area.
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.
