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Bachelor’s Degree Specialization in Sales and Marketing.

ENHANCE YOUR BUSINESS POTENTIAL WITH SALES AND MARKETING.

Consumer behavior is key. If you’re interested in the market-facing side of business, a Bachelor’s Degree with a Specialization in Sales and Marketing from DeVry University is for you. Learn how to keep pace with advancing technology platforms, new media and more to stay competitive in today’s global economy.

GET TO KNOW OUR SALES AND MARKETING SPECIALIZATION.

Our Sales and Marketing specialization will help you expand your marketing skillset and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow. Our Sales and Marketing Specialization covers many of the common skills sales professionals and marketers must have, including researching consumer intent, creating promotions, developing advertising campaigns and tracking purchase behavior.

The Sales and Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Administration
  • Bachelor’s in Management
  • Bachelor’s in Technical Management

Classes Start Every 8 Weeks

Earn your Bachelor's Degree in Business with Sales and Marketing Specialization in as little as 2 years + 8 months*—or even more quickly with qualifying transfer credits.

*Not including breaks. Assumes year-round, full-time enrollment.

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Availability

Online
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Hybrid
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Cost

$514-609/Credit
Hour
Ways to Save

What You'll Learn

The Sales and Marketing Specialization covers the following:

  • Advertising and Public Relations
    Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics.
  • International Marketing
    Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting.
  • Creativity, Innovation, and New Product Development
    Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Customer and Personal Service
    Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction.
  • Marketing Analytics
    Monitor and analyze statistical data and market trends.
  • Salesmanship
    Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals.
  • Administration and Management
    Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management, and resource management.

Accreditation Matters

Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.

Career Opportunities

Graduates of our Sales and Marketing Specialization may consider careers such as:

  • Account Manager

  • Advertising Manager

  • Brand Manager

  • Customer Service Representative

  • Digital Marketing Manager

  • Email Marketing Specialist

  • Industrial Buyer

  • Marketing Analyst Consultant

  • Marketing Manager

  • Marketing Research Analyst

  • Meeting and Convention Planner

  • Product Manager

  • Public Relations Specialist

  • Retail Store Manager

  • Sales Manager

  • Social Media Marketing Manager

Learn more about Careers in Sales and Marketing

"I have been grateful to have worked with professors who were once business and marketing professionals who are passionate about their jobs and who integrate their professional experience into their lesson plans."

Angela Yamat BS in Business Administration with Accounting Specialization

Option 1: Business Administration

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

BUSINESS COURSES1

ACT212 Financial Accounting
ACT346 Managerial Accounting
BIS155 Data analysis with spreadsheets (with lab)
BIS245 Database essentials for business (with lab)
BUSN115 Introduction to business technology
BUSN319 Marketing
BUSN379 Finance
COMP100 Computer applications for business (with lab)
ECON312 Principals of economics
MGMT303 Principals of management
MGMT404 Project Management

SENIOR PROJECTS

BUSN460 Senior Project

Electives

CIS115 Logic and Design
MGMT408 Management of Technology Resources
SEC310 Principles and Theory of Security Management

General Degree Courses

Communication skills

ENGL1122 Composition
ENGL135 Advanced Composition
ENGL216 Technical Writing
SPCH275 Public Speaking

Humanities3

HUMN303 Introduction to the Humanities
ETHC445 Principles of Ethics
LAS432 Technology, Society, and Culture

Social Sciences

SOCS185 Culture and Society
SOCS3254 Environmental Sociology
LAWS3105 The Legal Environment

Mathematics & Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2286 Nutrition, Health and Wellness with Lab

Personal & Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Option 2: Management

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

Business, Management and Technology

ACCT212 Financial Accounting
BIS155 Data Analysis with Spreadsheets with Lab
BIS245 Database Essentials for Business with Lab
BUSN115 Introduction to Business and Technology
BUSN278 Budgeting and Forecasting
BUSN319 Marketing
CIS115 Logic and Design
CIS206 Architecture and Operating Systems with Lab
COMP100 Computer Applications for Business with Lab
MGMT303 Principles of Management
MGMT404 Project Management
MGMT410 Human Resource Management

Senior Project

BUSN460 Senior Project

Analytics

BIAM300 Managerial Applications of Business Analytics
BIAM400 Applied Business Analytics
BIAM410 Database Concepts in Business Intelligence

General Degree Courses

Communication Skills

ENGL112 Composition
ENGL135 Advanced Composition

Humanities3

ETHC445 Principles of Ethics
LAS432 Technology, Society and Culture

Social Sciences

ECON312 Principles of Economics
SOCS1857 Culture and Society

Mathematics and Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2288 Nutrition, Health and Wellness with Lab

Additional General Education Selection

SPCH275 Public Speaking

Personal and Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Option 3: Technical Management

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

Business, Management and Technology

ACCT212 Financial Accounting
BIS155 Data Analysis with Spreadsheets with Lab
BIS245 Database Essentials for Business with Lab
BUSN115 Introduction to Business and Technology
BUSN412 Business Policy
COMP100 Computer Applications for Business with Lab
MGMT303 Principles of Management
MGMT404 Project Management

Senior Project

BUSN460 Senior Project

Electives9

BUSN319 Marketing
BUSN369 International Business
CIS115 Logic and Design
CIS170C Programming with Lab
CIS206 Architecture and Operating Systems with Lab
MGMT408 Management of Technology Resources
SEC310 Principles and Theory of Security Management

General Degree Courses

Communication Skills

ENGL1122 Composition
ENGL135 Advanced Composition

Humanities3

ETHC445 Principles of Ethics
LAS432 Technology, Society and Culture

Social Sciences

ECON312 Principles of Economics
SOCS1857 Culture and Society

Mathematics and Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2286 Nutrition, Health and Wellness with Lab

Additional General Education Selection

SPCH275 Public Speaking

Personal and Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Academic Catalog

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Program Overview

Business Administration: Sales and Marketing

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Program Overview

Management: Sales and Marketing

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Program Overview

Technical Management: Sales and Marketing

Download PDF

Academic Catalog

Download PDF

Program Overview

Business Administration: Sales and Marketing

Download PDF

Program Overview

Management: Sales and Marketing

Download PDF

Program Overview

Technical Management: Sales and Marketing

Download PDF

Related Programs

Bachelor's Degree in Business Administration
Bachelor's Degree in Management
Bachelor's Degree in Technical Management

* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs.
1Students enrolled at a New Jersey location must also take the following to fulfill this requirement:
(a) all of: BUSN412; GSCM206
(b) one of: BUSN369; INTP491 and INTP492
2Students enrolled at a New Jersey location take ENGL108 in lieu of this course.
3Students enrolled at a Pennsylvania location must take HUMN451 as part of this requirement.
4Certain students enrolled as online students are assigned PSYC307 in lieu of this requirement.
5Students enrolled at a Nevada location must take POLI332 in lieu of this requirement.
6Students enrolled at a New Jersey location may take PHYS204 or SCI200 to fulfill this requirement.
7Students enrolled at a Nevada location must take POLI332 as part of this requirement or the General Education Option.
8Ohio residents enrolled as online students, and students enrolled at an Ohio location, must take an additional natural sciences course from those with prefixes BIOS, PHYS, or SCI as part of this requirement.
9Students enrolled at a New Jersey location must take 55 semester-credit hours of general education coursework. Fifteen semester-credit hours of general education coursework may be applied to the Electives course area.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.

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DeVry University
Classes Start Every 8 Weeks
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Important information about the educational debt, earnings, and completion rates of students who attended DeVry can be found at devry.edu/compliance/ge.html.

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. Arlington Campus: 2450 Crystal Dr., Arlington, VA 22202. DeVry University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission, www.tn.gov/thec. Nashville Campus: 3343 Perimeter Hill Dr. Nashville, TN 37211. Unresolved complaints may be reported to the Illinois Board of Higher Education through the online complaint system http://complaints.ibhe.org/ or by mail to 1 N. Old State Capitol Plaza, Ste. 333, Springfield, IL 62701-1377. Program availability varies by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program.