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Business

Bachelor’s Degree Specialization in Sales and Marketing

Enhance Your Business Potential with Sales and Marketing

A sales and marketing degree prepares you to work in the market-facing side of business, reaching customers, consumers, and the public. An online Bachelor’s Degree with a Specialization in Sales and Marketing helps you keep pace with advancing technology platforms, new media, and more to stay competitive in today’s global economy.

Get to Know Our Sales and Marketing Specialization

Our Sales and Marketing specialization will help you expand your marketing skillset and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow. Our Sales and Marketing Specialization covers many of the common skills sales professionals and marketers must have, including researching consumer intent, creating promotions, developing advertising campaigns and tracking purchase behavior.

The Sales and Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Administration

  • Bachelor’s in Management

  • Bachelor’s in Technical Management

Classes Start Every 8 Weeks

Earn your Bachelor's Degree in Business with Sales and Marketing Specialization in as little as 2 years + 8 months*—or even more quickly with qualifying transfer credits.

*Not including breaks. Assumes year-round, full-time enrollment.
Request Info
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Angela Yamat
BS in Business Administration with Accounting Specialization
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"I have been grateful to have worked with professors who were once business and marketing professionals who are passionate about their jobs and who integrate their professional experience into their lesson plans."
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  • 01 Knowledge & Skills
  • 02 Career
  • 03 Program Courses
  • 04 Catalog Download
Knowledge & Skills

What You'll Learn

The Sales and Marketing Specialization covers the following:

  • Administration and Management
    Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management and resource management.
  • Advertising and Public Relations
    Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics.
  • Salesmanship
    Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals.
  • International Marketing
    Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting.
  • Creativity, Innovation, and New Product Development
    Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.
  • Marketing Analytics
    Monitor and analyze statistical data and market trends.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Customer and Personal Service
    Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction.

Accreditation and Recognition Matters

Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.

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Career

Career Opportunities in Sales and Marketing

Graduates of our Sales and Marketing SpGraduates of our Sales and Marketing Specialization may consider careers such as:ecialization may consider careers such as:

  • Account Manager

  • Advertising Manager

  • Brand Manager

  • Customer Service Representative

  • Digital Marketing Manager

  • Email Marketing Specialist

  • Industrial Buyer

  • Marketing Analyst Consultant

  • Marketing Manager

  • Marketing Research Analyst

  • Meeting and Convention Planner

  • Product Manager

  • Public Relations Specialist

  • Retail Store Manager

  • Sales Manager

  • Social Media Marketing Manager

Program Courses

Sales and Marketing Courses

Option 1: Business Administration

Program-Specific Courses
Sales and Marketing
MKTG310
Consumer Behavior
MKTG320
Market Research
MKTG340
Digital Marketing Fundamentals
MKTG410
Advertising and Public Relations
MKTG425
Personal Selling and Sales Management
MKTG430
International Marketing
SBE330
Creativity, Innovation and New Product Development
Core Degree Courses
Business Core1
BIS155
Data Analysis with Spreadsheets with Lab
BUSN115
Introduction to Business and Technology
BUSN319
Marketing
COMP100
Computer applications for business (with lab)
MGMT303
Principals of management


+ Choose one below:

ACT207
Fundamentals of Accounting
ACT212
Financial Accounting


^All students pursuing ACCT or FIN specializations must take ACCT212

Finance and Management
ACCT360
Managerial Accounting
BIAM110
Introduction to Business Analytics
BUSN379
Finance
ECON312
Principals of economics


+ Choose one below:

MGMT404
Project Management
PROJ404
Project Management for the Profession


¥All students pursuing the PROJ concentration must take PROJ404.

Senior Projects
BUSN460
Senior Project
Electives


+ Choose two below:

BUSN350
Business Analysis
CEIS110
Introduction to Programming
LEAD150
Leadership and Facilitating Change
LEAD200
Communication for a Diverse Workplace
MGMT408
Management of Technology Resources


+ Choose one below:

BUSN278
Budgeting and Forecasting

LEAD335

Cross-Cultural Leadership
SEC310
Principles and Theory of Security Management
General Degree Courses
Communication skills
ENGL1122
Composition
ENGL135
Advanced Composition
ENGL216
Technical Writing


+ Choose one below:

SPCH275
Public Speaking
SPCH276
Intercultural Communication
Humanities3
LAS432
Technology, Society, and Culture


+ Choose one below:

ETHC334
Diversity, Equity and Inclusion in the Workplace
ETHC445
Principles of Ethics


+ Choose one below:

HUMN303
Introduction to the Humanities
HUMN304
Multi-Ethnic Humanities
Social Sciences
LAWS3105
The Legal Environment
SOCS185
Culture and Society


+ Choose one below:

SOCS325
Environmental Sociology
SOCS350
Cultural Diversity in the Professions
Mathematics & Natural Sciences
MATH114
Algebra for College Students
SCI2286
Nutrition, Health and Wellness with Lab


+ Choose one below:

MATH200
Quantitative Reasoning
MATH221^
Statistics For Decision-Making


^Students selecting the Business Intelligence and Analytics Management major/concentration must take MATH221.

Personal & Professional Development
CARD405
Career Development
COLL148
Critical Thinking and Problem-Solving

Option 2: Management

Program-Specific Courses
Sales and Marketing
MKTG310
Consumer Behavior
MKTG320
Market Research
MKTG340
Digital Marketing Fundamentals
MKTG410
Advertising and Public Relations
MKTG425
Personal Selling and Sales Management
MKTG430
International Marketing
SBE330
Creativity, Innovation and New Product Development
Core Degree Courses
Business Core
BIS155
Data Analysis with Spreadsheets with Lab
BUSN115
Introduction to Business and Technology
BUSN319
Marketing
COMP100
Computer applications for business (with lab)
MGMT303
Principals of management


+ Choose one below:

ACT207
Fundamentals of Accounting
ACT212
Financial Accounting
Management and Leadership
BIAM110
Introduction to Business Analytics
LEAD335
Cross-Cultural Leadership
BUSN278
Budgeting and Forecasting
BUSN369
International Business
MGMT410
Human Resource Management


+ Choose one below:

MGMT404
Project Management
PROJ404
Project Management for the Profession
Senior Project
BUSN460
Senior Project
Analytics
ACCT346
Managerial Accounting
BIAM300
Managerial Applications of Business Analytics
BUSN379
Finance
General Degree Courses
Communication skills
ENGL112
Composition
ENGL135
Advanced Composition
Humanities3
LAS432
Technology, Society, and Culture


+ Choose one below:

ETHC334
Diversity, Equity and Inclusion in the Workplace
ETHC445
Principles of Ethics
Social Sciences
ECON312
Principles of Economics
SOCS1857
Culture and Society
Mathematics & Natural Sciences
MATH114
Algebra for College Students
SCI228
Nutrition, Health and Wellness with Lab


+ Choose one below:

MATH200
Quantitative Reasoning
MATH221
Statistics For Decision-Making
Additional General Education Selection


+ Choose one below:

SPCH275
Public Speaking
SPCH276
Intercultural Communication
Personal & Professional Development
CARD405
Career Development
COLL148
Critical Thinking and Problem-Solving

Option 3: Technical Management

Program-Specific Courses
Sales and Marketing
MKTG310
Consumer Behavior
MKTG320
Market Research
MKTG340
Digital Marketing Fundamentals
MKTG410
Advertising and Public Relations
MKTG425
Personal Selling and Sales Management
MKTG430
International Marketing
SBE330
Creativity, Innovation and New Product Development
Core Degree Courses
Business Core
BIS155
Data Analysis with Spreadsheets with Lab
BUSN319
Marketing
BUSN115
Introduction to Business and Technology
COMP100
Computer applications for business (with lab)
MGMT303
Principals of management


+ Choose one below:

ACCT207
Fundamentals of Accounting
ACCT212
Financial of Accounting
Management and Technology


+ Choose one below:

BIS245
Database Essentials for Business with Lab
SEC310
Principles and Theory of Security Management


+ Choose one below:

MGMT404
Project Management
PROJ404
Project Management for the Profession
Senior Project
BUSN460
Senior Project
Electives9


+ Choose two below:

ACCT360
Managerial Accounting
BIAM110
Introduction to Business Analytics
BUSN379
Finance
LEAD150
Leadership and Facilitating Change
LEAD200
Communication for a Diverse Workplace
MGMT408
Management of Technology Resources


+ Choose five below:

BUSN278
Budgeting and Forecasting
BUSN369
International Business
BUSN412
Business Policy
GSCM206
Managing Across the Supply Chain
LEAD335
Cross-Cultural Leadership
MGMT410
Human Resource Management
General Degree Courses
Communication skills
ENGL112
Composition
ENGL135
Advanced Composition
Humanities3
LAS432
Technology, Society, and Culture


+ Choose one below:

ETHC334
Diversity, Equity and Inclusion in the Workplace
ETHC445
Principles of Ethics
Social Sciences
ECON312
Principles of Economics
SOCS1857
Culture and Society
Mathematics & Natural Sciences
MATH114
Algebra for College Students
SCI2286
Nutrition, Health and Wellness with Lab


+ Choose one below:

MATH200
Quantitative Reasoning
MATH221
Statistics For Decision-Making
Additional General Education Selection


+ Choose one below:

SPCH275
Public Speaking
SPCH276
Intercultural Communication
Personal & Professional Development
CARD405
Career Development
COLL148
Critical Thinking and Problem-Solving
Academic Catalog
2023 - 2024 Academic Catalog
View Academic Catalog
Program Guides
Business Administration: Sales and Marketing
View Program Guides
Management: Sales and Marketing
View Program Guides
Technical Management: Sales and Marketing
View Program Guides

* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs.
1Students enrolled at a New Jersey location must also take the following to fulfill this requirement: BUSN369; BUSN412; GSCM206; MGMT408
2Students enrolled at a New Jersey location take ENGL108 in lieu of this course.
3Students enrolled at a Pennsylvania location must take HUMN451 as part of this requirement.
4Certain students enrolled as online students are assigned PSYC307 in lieu of this requirement.
5Students enrolled at a Nevada location must take POLI332 in lieu of this requirement.
6Students enrolled at a New Jersey location may take PHYS204 or SCI200 to fulfill this requirement.
7Students enrolled at a Nevada location must take POLI332 as part of this requirement or the General Education Option.
8Ohio residents enrolled as online students, and students enrolled at an Ohio location, must take an additional natural sciences course from those with prefixes BIOS, PHYS, or SCI as part of this requirement.
9Students enrolled at a New Jersey location must take 55 semester-credit hours of general education coursework. Fifteen semester-credit hours of general education coursework may be applied to the Electives course area.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.