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Business

Bachelor’s Degree Specialization in Sales and Marketing

Enhance Your Business Degree with Sales and/or Marketing

A sales and/or marketing focused business degree prepares you to work in the market-facing side of business, reaching customers, consumers and the public. An online Bachelor’s Degree with a Specialization in Sales and/or Marketing helps you keep pace with advancing technology platforms, new media and more to stay competitive in today’s global economy.

Get To Know Our Sales and/or Marketing Specialization

Our Sales and/or Marketing specialization will help you expand your marketing skillset and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow. Our Sales and Marketing Specialization covers many of the common skills sales professionals and marketers must have, including researching consumer intent, creating promotions, developing advertising campaigns and tracking purchase behavior.

The Sales and Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Administration

  • Bachelor’s in Technical Management

The Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Management

Classes Start Every 8 Weeks

Earn your Bachelor's Degree in Business with a Sales and Marketing or Marketing Specialization in as little as 2 years + 8 months* — or even more quickly with qualifying transfer credits. Or follow a normal schedule and complete your program in 4 years.

*Per 12-month period, assumes completion of 3 semesters, enrollment in 12-19 credit hours per semester and continuous, full-time year-round enrollment with no breaks.
**Per 12-month period, assumes completion of 2 semesters and full-time enrollment in 12-19 credit hours per semester.
Request Info
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Angela Yamat
BS in Business Administration with Accounting Specialization
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I have been grateful to have worked with professors who were once business and marketing professionals, who are passionate about their jobs and who integrate their professional experience into their lesson plans.
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  • 01 Knowledge & Skills
  • 02 Career
  • 03 Catalog Download
Knowledge & Skills

What You’ll Learn

The Sales and Marketing or Marketing Specializations covers the following:

  • Administration and Management
    Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management and resource management.
  • Advertising and Public Relations
    Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics.
  • Salesmanship
    Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals.
  • International Marketing
    Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting.
  • Creativity, Innovation, and New Product Development
    Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.
  • Marketing Analytics
    Monitor and analyze statistical data and market trends.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Customer and Personal Service
    Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction.

Accreditation and Recognition Matter

Being accredited means we’ve met rigorous quality standards and are committed to giving you the education you deserve.  We're proud to be accredited by The Higher Learning Commission (HLC), Higher Learning Commission - www.hlcommission.org. 

Our Bachelor’s Degree Specializations in Sales and/or Marketing are accredited1 by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.

DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. The University’s Keller Graduate School of Management is included in this accreditation.

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Student Achievement
At-a-Glance
Career

Career Opportunities in Sales and Marketing

Graduates of our Sales and/or Marketing Specializations may consider careers such as:

  • Account Manager

  • Advertising Manager

  • Brand Manager

  • Customer Service Representative

  • Digital Marketing Manager

  • Email Marketing Specialist

  • Industrial Buyer

  • Marketing Analyst Consultant

  • Marketing Manager

  • Marketing Research Analyst

  • Meeting and Convention Planner

  • Product Manager

  • Public Relations Specialist

  • Retail Store Manager

  • Sales Manager

  • Social Media Marketing Manager

Academic Catalog
2023 - 2024 Academic Catalog
View Academic Catalog
Program Guides
Business Administration: Sales and Marketing
View Program Guide
Business Management: Marketing
View Program Guide
Technical Management: Sales and Marketing
View Program Guide

*Per 12-month period, assumes completion of 3 semesters, enrollment in 12-19 credit hours per semester and continuous, full-time year-round enrollment with no breaks.

**Per 12-month period, assumes completion of 2 semesters and full-time enrollment in 12-19 credit hours per semester.

1Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.

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Classes Start Every 8 Weeks
DeVry University

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. The University’s Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. Arlington Campus: 1400 Crystal Dr., Ste. 120, Arlington, VA 22202. DeVry University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission, www.tn.gov/thec. Lisle Campus: 4225 Naperville Rd, Suite 400, Lisle, IL 60532. Unresolved complaints may be reported to the Illinois Board of Higher Education through the online complaint system https://complaints.ibhe.org/. View DeVry University’s complaint process https://www.devry.edu/compliance/student-complaint-procedure.html Program availability varies by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program. Do Not Sell or Share My Personal Information.


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