Is a marketing degree worth it with AI?

Yes. As AI continues to change how marketing work gets done, understanding marketing fundamentals and knowing how to use emerging technologies effectively can be a valuable combination. A marketing degree can help you build durable skills in areas like consumer insights, marketing research and analytics, communication, strategy, and decision-making, while also developing AI fluency to work with new technologies. Together, these skills can help you use data and AI-generated insights thoughtfully, understand customers, make informed marketing decisions, and adapt as the field continues to evolve.

How is AI used in marketing?

AI can be used in marketing to analyze customer data, identify patterns and trends, personalize campaigns, automate certain processes, support predictive analysis, and help marketers make more informed decisions. Our marketing coursework also explores how AI can support consumer insights, market segmentation, data analytics, and digital marketing activities.

What types of AI tools are used in marketing?

The types of AI tools used in marketing include AI-enabled tools for data analysis, predictive analytics, customer segmentation, content and campaign support, automation, and data visualization. Generative AI tools can help develop and refine content and ideas, while analytics and automation tools can help marketers identify patterns in customer data, better understand audiences, and make data-informed decisions. As AI continues to evolve, knowing how to use these tools responsibly and effectively is becoming an increasingly valuable marketing skill.

Do you need coding skills to study AI marketing?

You don’t need coding skills to begin studying AI in a marketing context. No special coding skills are required to learn AI, and marketing-focused AI applications are centered on areas such as data analysis, automation, customer insights, and decision-making rather than on coding or programming.

Can AI help with social media and content marketing?

Yes. AI can support digital marketing activities by helping marketers analyze audience behavior, identify trends, personalize messaging, and automate certain processes. Our marketing curriculum also includes digital media topics such as social media, email marketing, web analytics, and AI, showing how technology can be incorporated into a broader marketing strategy.

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Business

Bachelor’s degree specializations in Marketing, Sales and Marketing, and AI-Driven Marketing

Enhance your business degree with sales and marketing specializations

A bachelor’s degree with a specialization in Marketing, Sales and Marketing, or AI-Driven Marketing prepares you to connect businesses with customers through strategic communication, marketing, branding, analytics, and market research. With coursework that incorporates emerging technologies such as artificial intelligence, digital media, and data-driven marketing strategies, you can develop the skills needed to engage audiences, develop campaigns, and build brand awareness to support business growth.

These specializations can help you expand your marketing skill set and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials, and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow.

The AI-Driven Marketing Specialization can be earned as part of the following bachelor’s degrees in business:

Bachelor’s in Business Administration

The Sales and Marketing Specialization can be earned as a part of the following bachelor’s degrees in business:

Bachelor’s in Technical Management

The Marketing Specialization can be earned as part of the following bachelor’s degrees in business:

Bachelor’s in Business Management

Classes start every 8 weeks

Your future in sales and marketing starts here.

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01 Knowledge & skills
02 Careers
03 Catalog download

Knowledge & skills

What you’ll learn

Depending on your bachelor’s program, our marketing-focused specializations cover the following:

AI in sales and marketing

Business and management

Advertising and public relations

Sales and customer relationships

International marketing

Creativity, innovation, and new product development

AI-enabled marketing analytics

Marketing research and analytics

Consumer analysis

Accreditation matters

Being accredited means we’ve met rigorous quality standards and are committed to delivering the education you deserve.

Institutionally, DeVry University is accredited by the Higher Learning Commission (HLC, hlcommission.org). Our Keller Graduate School of Management is included in this accreditation.

Additionally, several of our programs have been awarded programmatic accreditation by:

ACBSP: Our Bachelor of Science in Business Administration, Bachelor of Science in Business Management, and Bachelor of Science in Technical Management are accredited by the Accreditation Council for Business Schools and Programs (acbsp.org).¹ Learn about program outcomes and student achievement for ACBSP- accredited programs.

Learn more about our

accreditations

Careers

Career opportunities in sales and marketing

Depending on which marketing-focused specialization you choose, you may consider careers such as:

Brand manager
Customer insights analyst
Digital marketing analyst
Marketing analytics specialist
Marketing manager
Marketing research analyst
Product manager
Sales manager
Social media marketing manager

Academic catalog

2026-2027 academic catalog

View academic catalog

Program guides

Business Administration: AI-Driven Marketing

View program guide

Business Management: Marketing

View program guide

Technical Management: Sales and Marketing

View program guide

Related programs

FAQs

Frequently asked questions about our marketing specializations

+ Expand all

Yes. As AI continues to change how marketing work gets done, understanding marketing fundamentals and knowing how to use emerging technologies effectively can be a valuable combination. A marketing degree can help you build durable skills in areas like consumer insights, marketing research and analytics, communication, strategy, and decision-making, while also developing AI fluency to work with new technologies. Together, these skills can help you use data and AI-generated insights thoughtfully, understand customers, make informed marketing decisions, and adapt as the field continues to evolve.
AI can be used in marketing to analyze customer data, identify patterns and trends, personalize campaigns, automate certain processes, support predictive analysis, and help marketers make more informed decisions. Our marketing coursework also explores how AI can support consumer insights, market segmentation, data analytics, and digital marketing activities.
The types of AI tools used in marketing include AI-enabled tools for data analysis, predictive analytics, customer segmentation, content and campaign support, automation, and data visualization. Generative AI tools can help develop and refine content and ideas, while analytics and automation tools can help marketers identify patterns in customer data, better understand audiences, and make data-informed decisions. As AI continues to evolve, knowing how to use these tools responsibly and effectively is becoming an increasingly valuable marketing skill.
You don’t need coding skills to begin studying AI in a marketing context. No special coding skills are required to learn AI, and marketing-focused AI applications are centered on areas such as data analysis, automation, customer insights, and decision-making rather than on coding or programming.
Yes. AI can support digital marketing activities by helping marketers analyze audience behavior, identify trends, personalize messaging, and automate certain processes. Our marketing curriculum also includes digital media topics such as social media, email marketing, web analytics, and AI, showing how technology can be incorporated into a broader marketing strategy.

¹Conferral and assessment data for all DeVry and Keller ACBSP-accredited programs. For a full list of our ACBSP-accredited programs, visit our Accreditation page