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Business

Bachelor’s degree specialization in Sales and Marketing

Enhance your business degree with sales and/or marketing

A sales and/or marketing-focused business degree prepares you to work in the market-facing side of business, reaching customers, consumers, and the public. An online bachelor’s degree with a specialization in sales and/or marketing helps you keep pace with advancing technology platforms, including artificial intelligence, new media, and more, to stay competitive in today’s global economy.

Our Sales and/or Marketing Specialization will help you expand your marketing skill set and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials, and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow.

The Sales and Marketing Specialization can be earned as part of the following bachelor’s degrees in business:

  • Bachelor’s in Business Administration

  • Bachelor’s in Technical Management

The Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Management

Classes start every 8 weeks

Your future in sales and marketing starts here.

Request info
  • 01 Knowledge & skills
  • 02 Careers
  • 03 Catalog download
Knowledge & skills

What you’ll learn

Our Sales and Marketing or Marketing Specializations cover the following:

AI in sales and marketing

Get hands-on experience with the AI tools used by today’s sales and marketing professionals to analyze customer behavior, personalize campaigns at scale, and drive smarter, data-informed decisions.

Administration and management

Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management, and resource management.

Advertising and public relations

Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies, and ethics.

Salesmanship

Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget, and relate sales and marketing goals.

International marketing

Develop international marketing programs and understand macro-environmental factors that affect decision-making in an international setting.

Creativity, innovation, and new product development

Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.

Marketing analytics

Monitor and analyze statistical data and market trends.

Consumer behavior

Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.

Customer and personal service

Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services, and evaluating customer satisfaction.

Accreditation matters

Being accredited means we’ve met rigorous quality standards and are committed to giving you the education you deserve. Our accreditation and recognitions include:

  • The Accreditation Council for Business Schools and Programs (ACBSP): Our Bachelor of Science in Business Administration, Bachelor of Science in Business Management, and Bachelor of Science in Technical Management are accredited by ACBSP, acbsp.org, demonstrating they have met standards of business education that promote teaching excellence.1 Learn more about program outcomes and student achievement.

  • The Higher Learning Commission (HLC): Institutionally, DeVry University is accredited by HLC, www.hlcommission.org. Our Keller Graduate School of Management is included in this accreditation.

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Learn more about our
accreditations
Careers

Career opportunities in sales and marketing

Graduates of our Sales and/or Marketing Specializations may consider careers such as:

  • Account manager

  • Advertising manager

  • Brand manager

  • Customer service representative

  • Digital marketing manager

  • Email marketing specialist

  • Marketing manager

  • Marketing research analyst

  • Meeting and convention planner

  • Product manager

  • Public relations specialist

  • Retail store manager

  • Sales manager

  • Social media marketing manager

Academic catalog
2025-2026 academic catalog
View academic catalog
Program guides
Business Administration: Sales and Marketing
View program guide
Business Management: Marketing
View program guide
Technical Management: Sales and Marketing
View program guide

1Conferral and assessment data for all DeVry and Keller ACBSP-accredited programs. For a full list of our ACBSP-accredited programs, visit our Accreditation page