Bachelor’s Degree Specialization in Sales and Marketing

Enhance Your Business Potential with Sales and Marketing

Get to Know Our Sales and Marketing Specialization

Our Sales and Marketing specialization will help you expand your marketing skillset and reach your potential in this versatile field. Through fascinating case studies, interactive tutorials and real-world projects, our knowledgeable faculty will help you learn how to make an impact on the business world of tomorrow. Our Sales and Marketing Specialization covers many of the common skills sales professionals and marketers must have, including researching consumer intent, creating promotions, developing advertising campaigns and tracking purchase behavior.

The Sales and Marketing Specialization can be earned as part of the following bachelor's degrees in business:

  • Bachelor’s in Business Administration
  • Bachelor’s in Management
  • Bachelor’s in Technical Management

Classes Start Every 8 Weeks

Earn your Bachelor's Degree in Business with Sales and Marketing Specialization in as little as 2 years + 8 months*—or even more quickly with qualifying transfer credits.

*Not including breaks. Assumes year-round, full-time enrollment.

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What You'll Learn

The Sales and Marketing Specialization covers the following:

  • advertising and public relations icon

    Advertising and Public Relations

    Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics.
  • international marketing icon

    International Marketing

    Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting.
  • creativity and innovation icon

    Creativity, Innovation, and New Product Development

    Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.
  • consumer behavior icon

    Consumer Behavior

    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • customer and personal service icon

    Customer and Personal Service

    Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction.
  • marketing analytics icon

    Marketing Analytics

    Monitor and analyze statistical data and market trends.
  • salesmanship icon

    Salesmanship

    Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals.
  • it administration and management icon

    Administration and Management

    Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management, and resource management.

Accreditation Matters

Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.

Career Opportunities

Graduates of our Sales and Marketing Specialization may consider careers such as:

  • Account Manager

  • Advertising Manager

  • Brand Manager

  • Customer Service Representative

  • Digital Marketing Manager

  • Email Marketing Specialist

  • Industrial Buyer

  • Marketing Analyst Consultant

  • Marketing Manager

  • Marketing Research Analyst

  • Meeting and Convention Planner

  • Product Manager

  • Public Relations Specialist

  • Retail Store Manager

  • Sales Manager

  • Social Media Marketing Manager

"I have been grateful to have worked with professors who were once business and marketing professionals who are passionate about their jobs and who integrate their professional experience into their lesson plans."

Angela Yamat BS in Business Administration with Accounting Specialization

Option 1: Business Administration

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

Business Core1

ACCT212 Financial Accounting
BIS155 Data Analysis with Spreadsheets with Lab
BUSN115 Introduction to Business and Technology
BUSN319 Marketing
COMP100 Computer applications for business (with lab)
MGMT303 Principals of management

Finance and Management

ACCT360 Managerial Accounting
BIAM110 Introduction to Business Analytics
BUSN379 Finance
ECON312 Principals of economics
MGMT404 Project Management

Senior Projects

BUSN460 Senior Project

Electives

Two of:

BUSN350 Business Analysis
CEIS110 Introduction to Programming
MGMT408 Management of Technology Resources

One of:

BIS245 Database Essentials for Business with Lab
BUSN278 Budgeting and Forecasting
SEC310 Principles and Theory of Security Management

General Degree Courses

Communication skills

ENGL1122 Composition
ENGL135 Advanced Composition
ENGL216 Technical Writing

One of:

SPCH275 Public Speaking
SPCH276 Intercultural Communication

Humanities3

LAS432 Technology, Society, and Culture

One of:

ETHC334 Diversity, Equity and Inclusion in the Workplace
ETHC445 Principles of Ethics

One of:

HUMN303 Introduction to the Humanities
HUMN304 Multi-Ethnic Humanities

Social Sciences

LAWS3105 The Legal Environment
SOCS185 Culture and Society

One of:

SOCS325 Environmental Sociology
SOCS350 Cultural Diversity in the Professions

Mathematics & Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2286 Nutrition, Health and Wellness with Lab

Personal & Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Option 2: Management

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

Business Core

ACCT212 Financial Accounting
BIS155 Data Analysis with Spreadsheets with Lab
BUSN115 Introduction to Business and Technology
BUSN319 Marketing
COMP100 Computer Applications for Business with Lab
MGMT303 Principles of Management

Management and Technology

BIAM110 Introduction to Business Analytics
BIS245 Database Essentials for Business with Lab
BUSN278 Budgeting and Forecasting
BUSN369 International Business
MGMT404 Project Management
MGMT410 Human Resource Management

Senior Project

BUSN460 Senior Project

Analytics

ACCT346 Managerial Accounting
BIAM300 Managerial Applications of Business Analytics
BUSN379 Finance

General Degree Courses

Communication Skills

ENGL112 Composition
ENGL135 Advanced Composition

Humanities3

LAS432 Technology, Society and Culture

One of:

ETHC334 Diversity, Equity and Inclusion in the Workplace
ETHC445 Principles of Ethics

Social Sciences

ECON312 Principles of Economics
SOCS1857 Culture and Society

Mathematics and Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2288 Nutrition, Health and Wellness with Lab

Additional General Education Selection

One of:

SPCH275 Public Speaking
SPCH276 Intercultural Communication

Personal and Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Option 3: Technical Management

Program-Specific Courses

Sales and Marketing

MKTG310 Consumer Behavior
MKTG320 Market Research
MKTG340 Digital Marketing Fundamentals
MKTG410 Advertising and Public Relations
MKTG425 Personal Selling and Sales Management
MKTG430 International Marketing
SBE330 Creativity, Innovation and New Product Development

Core Degree Courses

Business Core

ACCT212 Financial Accounting
BIS155 Data Analysis with Spreadsheets with Lab
BUSN319 Marketing
BUSN115 Introduction to Business and Technology
COMP100 Computer Applications for Business with Lab
MGMT303 Principles of Management

Management and Technology

BIS245 Database Essentials for Business with Lab
MGMT404 Project Management

Senior Project

BUSN460 Senior Project

Electives9

Two of:

ACCT360 Managerial Accounting
BIAM110 Introduction to Business Analytics
BUSN379 Finance
MGMT408 Management of Technology Resources

Five of:

BUSN278 Budgeting and Forecasting
BUSN369 International Business
BUSN412 Business Policy
GSCM206 Managing Across the Supply Chain
MGMT410 Human Resource Management
SEC310 Principles and Theory of Security Management

General Degree Courses

Communication Skills

ENGL1122 Composition
ENGL135 Advanced Composition

Humanities3

LAS432 Technology, Society and Culture

One of:

ETHC334 Diversity, Equity and Inclusion in the Workplace
ETHC445 Principles of Ethics

Social Sciences

ECON312 Principles of Economics
SOCS1857 Culture and Society

Mathematics and Natural Sciences

MATH114 Algebra for College Students
MATH221 Statistics for Decision-Making
SCI2286 Nutrition, Health and Wellness with Lab

Additional General Education Selection

One of:

SPCH275 Public Speaking
SPCH276 Intercultural Communication

Personal and Professional Development

CARD405 Career Development
COLL148 Critical Thinking and Problem-Solving

Academic Catalog

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Program Overview

Business Administration: Sales and Marketing

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Program Overview

Management: Sales and Marketing

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Program Overview

Technical Management: Sales and Marketing

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Academic Catalog

Download PDF

Program Overview

Business Administration: Sales and Marketing

Download PDF

Program Overview

Management: Sales and Marketing

Download PDF

Program Overview

Technical Management: Sales and Marketing

Download PDF

Related Programs


Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs.
1Students enrolled at a New Jersey location must also take the following to fulfill this requirement: BUSN369; BUSN412; GSCM206; MGMT408
2Students enrolled at a New Jersey location take ENGL108 in lieu of this course.
3Students enrolled at a Pennsylvania location must take HUMN451 as part of this requirement.
4Certain students enrolled as online students are assigned PSYC307 in lieu of this requirement.
5Students enrolled at a Nevada location must take POLI332 in lieu of this requirement.
6Students enrolled at a New Jersey location may take PHYS204 or SCI200 to fulfill this requirement.
7Students enrolled at a Nevada location must take POLI332 as part of this requirement or the General Education Option.
8Ohio residents enrolled as online students, and students enrolled at an Ohio location, must take an additional natural sciences course from those with prefixes BIOS, PHYS, or SCI as part of this requirement.
9Students enrolled at a New Jersey location must take 55 semester-credit hours of general education coursework. Fifteen semester-credit hours of general education coursework may be applied to the Electives course area.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.