MBA with a Specialization in Marketing

Make Your Mark in Marketing

Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from DeVry University’s Keller Graduate School of Management. An MBA in Marketing can arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. And because this degree is an MBA,  you’ll also have the opportunity to develop your business administration and management capabilities alongside your marketing acumen.

Get to Know Our MBA in Marketing

Our MBA Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA Marketing Specialization focuses on a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.


Classes Start Every 8 Weeks

Continue

Availability

Master's Advantage: Put your Degree to work sooner! 3 fewer courses and 6 fewer months equals over $6800 in savings

Master's Advantage

If you’ve earned an undergraduate degree in business, technology or a degree with a technology specialization you may be eligible to waive up to three courses (or nine credit hours). We call this our Master’s Advantage. With these course waivers1, you can earn your graduate degree with fewer courses, allowing you to put master’s degree to work for you even sooner.

What You'll Learn

The MBA Marketing Specialization from DeVry University’s Keller Graduate School of Management covers the following skills and topics:

  • marketing research icon

    Marketing Research

    Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups, to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions.
  • consumer behavior icon

    Consumer Behavior

    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • technology icon

    Technology

    Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders.
  • collaboration icon

    Collaboration

    Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
  • problem solving icon

    Problem Solving

    Use business and management principles to problem-solve a variety of workplace challenges.
  • digital marketing icon

    Digital Marketing

    Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments.
  • management theory and practices icon

    Management Theory and Practices

    Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy.
  • communication icon

    Communication

    Communicate effectively orally and in writing across environments and platforms.

Accreditation Matters

Our MBA with a Specialization in Marketing is accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org

Career Opportunities

Graduates of our MBA Marketing Specialization may consider, but are not limited to, the following careers:

  • Advertising

  • Brand Management

  • Digital Marketing

  • Industrial Buying

  • Market Research Analysis and Management

  • Product Distribution

  • Product Management

  • Promotion and Public Relations

  • Sales

  • Social Media Marketing

Core Degree Courses

ACCT503 Financial Accounting: Managerial Use and Analysis
ECON545 Business Economics
FIN510 Corporate Finance
MGMT591 Leadership and Organizational Behavior
MIS5402 Innovation Through Technology
MKTG525 Strategic Marketing

Choose any 1

HRM591 Strategic Human Resource Management
HRM587 Managing Organizational Change
HRM595 Negotiation Skills

Choose any 1

INTL500 Global Perspectives for International Business
FIN565 International Finance
HRM584 Managing International Human Resources

Choose any 1

MGMT520 Legal, Political and Ethical Dimensions of Business
MGMT550 Managerial Communication

Program-Specific Courses

MKTG550 Digital Marketing
MKTG570 Marketing Research
MKTG578 Consumer Behavior

General Degree Courses

ACCT5002 Essentials in Accounting, Finance and Economics
MATH5342 Applied Managerial Statistics
MGMT5012 Organizational Structures and Business Processes

Capstone

MGMT601 MBA Capstone

Academic Catalog

Download PDF

Course Waivers at Keller

Download PDF

Program Overview

Download PDF

Academic Catalog

Download PDF

Course Waivers at Keller

Download PDF

Program Overview

Download PDF

FAQs: MBA in Marketing


What is an MBA in Marketing

An MBA in Marketing is a graduate-level business degree that emphasizes both business administration and marketing skills. Coursework for this degree generally covers a range of both business and marketing subjects in order to help students develop proficiency in both subjects. 


What can I do with an MBA in Marketing?

An MBA with a Specialization in Marketing can help  people prepare to pursue a career in either business or marketing. The marketing specialization component of this degree enables students to build their understanding of marketing strategies and tactics, while the standard MBA portion helps them improve their business administration skills. By combining these two disciplines into a single degree, students who are interested in both fields can develop their abilities and may find themselves able to pursue a wider range of career options.


How long does it take to earn an MBA with a Specialization in Marketing?

The length of an MBA program can vary depending on the school. At DeVry, you can earn your MBA with a Specialization in Marketing from DeVry in as little as 2 years + 8 months**—or even more quickly with qualifying transfer credits.


MBA in Marketing vs. a Master’s in Marketing

An MBA in Marketing and a Master's in Marketing have some overlapping elements, particularly their focus on various marketing disciplines. However, a Master's in Marketing will have a greater focus on just marketing courses, while an MBA in Marketing will typically contain  business administration and marketing courses.


Is marketing a good career to get into?

Marketing can be an excellent career option for people who are interested in learning how to improve brand awareness and engage customers. Careers in marketing frequently combine analytics, business skills and creative thinking, resulting in a dynamic, multi-faceted career that has a lot to offer those who are looking to put their business education to good use.


Related Programs


Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - MBA in Marketing for Pennsylvania residents
Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page. The Business Intelligence and Analytics Management Certificate program offered in Pennsylvania has not achieved accreditation from ACBSP.
1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.
2Students who hold an undergraduate business degree, a technology degree or a degree with a technology specialization may be eligible to waive up to three courses (nine credit hours). Students with undergraduate degrees in other disciplines may also be eligible to waive select courses upon review of their undergraduate transcript. Course waiver availability varies by location. For more information, please refer to the Course Waiver section of the Keller academic catalog.
**Not including breaks. Assumes year-round, full-time enrollment.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.