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MBA

MBA Marketing Specialization

Earn your MBA with a Specialization in Marketing

Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from our Keller Graduate School of Management. An MBA Marketing Specialization can arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. And because this degree is an MBA, you’ll also have the opportunity to develop your business administration and management capabilities alongside your marketing acumen.

Get to Know Our MBA with a Specialization in Marketing

Our MBA Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, it covers a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.

Classes Start Every 8 Weeks
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Course Waivers at Keller

Master’s Advantage

Put your degree to work sooner!

 
3
fewer courses
6
fewer months
 
 
Over
$6,800
in savings
 
Are you eligible?

If you’ve earned an undergraduate degree in business, technology or a degree with a technology specialization you may be eligible to waive up to three courses (or nine credit hours). We call this our Master’s Advantage. With these course waivers1,2, you can earn your graduate degree with fewer courses, allowing you to put your master’s degree to work even sooner.

  • 01 Knowledge & Skills
  • 02 Career Opportunities
  • 03 Program Courses
  • 04 FAQs
  • 05 Catalog Download
Knowledge & Skills

What You'll Learn

The MBA Marketing Specialization from DeVry University’s Keller Graduate School of Management covers the following skills and topics:

  • Management Theory and Practices
    Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy.
  • Collaboration
    Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
  • Problem Solving
    Use business and management principles to problem-solve a variety of workplace challenges.
  • Technology
    Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders.
  • Communication
    Communicate effectively orally and in writing across environments and platforms.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Marketing Research
    Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions.
  • Digital Marketing
    Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments.

Accreditation Matters

Our MBA with a Marketing Specialization is accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org 

Career

Job Opportunities with an MBA Marketing Specialization

Graduates of our MBA Marketing Specialization may consider, but are not limited to, the following careers:

  • Advertising

  • Brand Management

  • Digital Marketing

  • Industrial Buying

  • Market Research Analysis and Management

  • Product Distribution

  • Product Management

  • Promotion and Public Relations

  • Sales

  • Social Media Marketing

Program Courses

Marketing Courses

Accounting & Applied Mathematics
ACCT500*
Essentials in Accounting, Finance and Economics
ACCT503
Financial Accounting: Managerial Use and Analysis
ECON545
Business Economics
FIN510
Corporate Finance
MATH534*
Applied Managerial Statistics
Strategic Business
MIS540*
Innovation through Technology
MKTG525
Strategic Marketing


+ Choose one below

HRM587
Managing Organizational Change
HRM591
Strategic Human Resource Management
HRM595
Negotiation Skills


+ Choose one below

FIN565
International Finance
HRM584
Managing International Human Resources
INTL500
Global Perspectives for International Business
Leadership and Technology
MGMT501*
Organizational Structures and Business Processes


+ Choose one below

LEAD510
Digital Leadership
MGMT591
Leadership and Organizational Behavior


+ Choose one below

BIAM500
Applications of Business Analytics I
HRM595
Negotiation Skills
MGMT520
Legal, Political and Ethical Dimensions of Business
MGMT550
Managerial Communication
MIS525
Essentials of Information Systems and Programming
NETW583
Strategic Management of Technology
PROJ586
Project Management Systems
Marketing Concentration
MKTG550
Digital Marketing
MKTG570
Marketing Research


+ Choose one below

ENTR550
Entrepreneurship Marketing
MKTG578
Consumer Behavior
Capstone
MGMT601
MBA Capstone

*Students who hold an undergraduate business degree, a technology degree or a degree with a technology specialization may be eligible to waive up to three courses (nine credit hours). Students with undergraduate degrees in other disciplines may also be eligible to waive select courses upon review of their undergraduate transcript. Course waiver availability varies by location. See Course Waivers for details.

FAQs: MBA Marketing Specialization

An MBA with a specialization in Marketing is a graduate-level business degree that emphasizes both business administration and marketing skills. Coursework for this degree generally covers a range of both business and marketing subjects in order to help students develop proficiency in both areas. 

An MBA with a Specialization in Marketing can help you prepare to pursue a career in either business or marketing. The marketing specialization component of this degree enables you to build your understanding of marketing strategies and tactics, while the standard MBA portion helps you improve your business administration skills. By combining these two disciplines into a single degree, you can develop your abilities and may find yourself able to pursue a wider range of career options.

The length of an MBA program can vary depending on the school. Here at DeVry, you can earn your MBA with a Specialization in Marketing in as little as 2 years + 8 months**—or even more quickly with qualifying transfer credits.

An MBA with a specialization in Marketing and a Master's in Marketing have some overlapping elements, particularly their focus on various marketing disciplines. However, a Master's in Marketing will have a greater focus on just marketing courses, while an MBA with a Specialization in Marketing will typically contain business administration and marketing courses.

Marketing can be an excellent career option if you are interested in learning how to improve brand awareness and engage customers. Careers in marketing frequently combine analytics, business skills and creative thinking, resulting in a dynamic, multi-faceted career that has a lot to offer if you are looking to put your business education to good use.

You can earn our MBA with a Specialization in Marketing online or in a hybrid format that combines online learning with an on-campus experience. Either way, we are there to help you learn on your time in a way that fits your busy life.

Here at DeVry, applicants of our graduate programs must have earned a bachelor’s degree from a University-recognized institution to be eligible for admission. You may also have to meet a few other prerequisite requirements including achieving minimum test scores, meeting GPA minimums and demonstrating math and language proficiency. At DeVry, our streamlined admissions process requires just a few simple steps, helping you to keep your graduate education plans moving forward. Detailed information about admission to our graduate programs can be found here or in our Keller Academic Catalog.

Graduates of our MBA with a Specialization in Marketing program may consider a broad variety of careers in advertising, brand management, digital marketing, market research, public relations and other marketing-related areas.

The U.S. Bureau of Labor Statistics (BLS) projects overall employment of advertising, promotions and marketing managers to grow 10% from 2021 to 2031, faster than the average for all occupations, with about 35,300 job openings each year over this period.3 This growth is projected on a national level and local growth will vary by location. This projection is not specific to graduates of DeVry and may include earners at all stages of their careers.

The BLS attributes this projected growth to continued demand for marketing managers who will use a range of campaigns to maintain or expand their company’s market share, develop pricing strategies and explore new ways to reach customers. 

Academic Catalog
Academic Catalog
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Course Waivers at Keller
Download PDF
Program Guides
Program Overview
Download PDF

 

Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - Marketing specialization for Pennsylvania residents


* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page. The Business Intelligence and Analytics Management Certificate program offered in Pennsylvania has not achieved accreditation from ACBSP.


1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.


2Students who hold an undergraduate business degree, a technology degree or a degree with a technology specialization may be eligible to waive up to three courses (nine credit hours). Students with undergraduate degrees in other disciplines may also be eligible to waive select courses upon review of their undergraduate transcript. Course waiver availability varies by location. For more information, please refer to the Course Waiver section of the Keller academic catalog.

3https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1


**Not including breaks. Assumes year-round, full-time enrollment.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.