Make Your Mark in Marketing
Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from DeVry University’s Keller Graduate School of Management. An MBA in Marketing can arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. And because this degree is an MBA, you’ll also have the opportunity to develop your business administration and management capabilities alongside your marketing acumen.
Get to Know Our MBA in Marketing
Our MBA Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA Marketing Specialization focuses on a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.
Classes Start Every 8 Weeks
Graduates of our MBA Marketing Specialization may consider, but are not limited to, the following careers:
Market Research Analysis and Management
Promotion and Public Relations
Social Media Marketing
Core Degree Courses
|ACCT503||Financial Accounting: Managerial Use and Analysis|
|MGMT591||Leadership and Organizational Behavior|
|MIS5402||Innovation Through Technology|
Choose any 1
|HRM591||Strategic Human Resource Management|
|HRM587||Managing Organizational Change|
Choose any 1
|INTL500||Global Perspectives for International Business|
|HRM584||Managing International Human Resources|
Choose any 1
|MGMT520||Legal, Political and Ethical Dimensions of Business|
General Degree Courses
|ACCT5002||Essentials in Accounting, Finance and Economics|
|MATH5342||Applied Managerial Statistics|
|MGMT5012||Organizational Structures and Business Processes|
FAQs: MBA in Marketing
What is an MBA in Marketing
An MBA in Marketing is a graduate-level business degree that emphasizes both business administration and marketing skills. Coursework for this degree generally covers a range of both business and marketing subjects in order to help students develop proficiency in both subjects.
What can I do with an MBA in Marketing?
An MBA with a Specialization in Marketing can help people prepare to pursue a career in either business or marketing. The marketing specialization component of this degree enables students to build their understanding of marketing strategies and tactics, while the standard MBA portion helps them improve their business administration skills. By combining these two disciplines into a single degree, students who are interested in both fields can develop their abilities and may find themselves able to pursue a wider range of career options.
How long does it take to earn an MBA with a Specialization in Marketing?
The length of an MBA program can vary depending on the school. At DeVry, you can earn your MBA with a Specialization in Marketing from DeVry in as little as 2 years + 8 months**—or even more quickly with qualifying transfer credits.
MBA in Marketing vs. a Master’s in Marketing
An MBA in Marketing and a Master's in Marketing have some overlapping elements, particularly their focus on various marketing disciplines. However, a Master's in Marketing will have a greater focus on just marketing courses, while an MBA in Marketing will typically contain business administration and marketing courses.
Is marketing a good career to get into?
Marketing can be an excellent career option for people who are interested in learning how to improve brand awareness and engage customers. Careers in marketing frequently combine analytics, business skills and creative thinking, resulting in a dynamic, multi-faceted career that has a lot to offer those who are looking to put their business education to good use.
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.