MBA with a Specialization in Marketing

Make Your Mark in Marketing

Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from DeVry University’s Keller Graduate School of Management. An MBA in Marketing will arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek.

Get to Know Our MBA in Marketing

Our MBA in Marketing program focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA in Marketing focuses on a variety of pertinent marketing topics, including market segmentation, sales management, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.  

Classes Start Every 8 Weeks



Master's Advantage: Put your Degree to work sooner! 3 fewer courses and 6 fewer months equals over $6800 in savings

Master's Advantage

If you’ve earned an undergraduate degree in business, you may be eligible to waive up to three courses. We call this our Master’s Advantage. With these course waivers1, you can take fewer courses and put your master’s degree to work for you even sooner.

What You'll Learn

The MBA in Marketing program from DeVry University’s Keller Graduate School of Management covers the following:

  • marketing research icon

    Marketing Research

    Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups, to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions.
  • consumer behavior icon

    Consumer Behavior

    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • technology icon


    Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders.
  • collaboration icon


    Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
  • problem solving icon

    Problem Solving

    Use business and management principles to problem-solve a variety of workplace challenges.
  • digital marketing icon

    Digital Marketing

    Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments.
  • management theory and practices icon

    Management Theory and Practices

    Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy.
  • communication icon


    Communicate effectively orally and in writing across environments and platforms.

Accreditation Matters

Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) 

Career Opportunities

Graduates of our MBA in Marketing program may consider, but are not limited to, the following careers:

  • Advertising

  • Brand Management

  • Digital Marketing

  • Industrial Buying

  • Market Research Analysis and Management

  • Product Distribution

  • Product Management

  • Promotion and Public Relations

  • Sales

  • Social Media Marketing

Core Degree Courses

ACCT503 Financial Accounting: Managerial Use and Analysis
ECON545 Business Economics
FIN510 Corporate Finance
MGMT591 Leadership and Organizational Behavior
MIS540 Innovation Through Technology
MKTG525 Strategic Marketing

Choose any 1

HRM591 Strategic Human Resource Management
HRM587 Managing Organizational Change
HRM595 Negotiation Skills

Choose any 1

INTL500 Global Perspectives for International Business
FIN565 International Finance
HRM584 Managing International Human Resources

Choose any 1

MGMT520 Legal, Political and Ethical Dimensions of Business
MGMT550 Managerial Communication

Program-Specific Courses

MKTG550 Digital Marketing
MKTG570 Marketing Research
MKTG578 Consumer Behavior

General Degree Courses

ACCT500 Essentials in Accounting, Finance and Economics
MATH534 Applied Managerial Statistics
MGMT501 Organizational Structures and Business Processes


MGMT601 MBA Capstone

Academic Catalog

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Program Overview

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Academic Catalog

Download PDF

Program Overview

Download PDF

Related Programs

Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - MBA in Marketing for Pennsylvania residents
Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page.
1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog. 

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.