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MBA

MBA Marketing Specialization

Earn your MBA with a Specialization in Marketing

Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from our Keller Graduate School of Management. An MBA Marketing Specialization can arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. And because this degree program is an MBA, you’ll also have the opportunity to develop your business administration leadership skills and management capabilities alongside your marketing acumen to prepare you to lead a workforce of the future.

Get to Know Our MBA with a Specialization in Marketing

The MBA Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy and business technologies. Integrating ethical and international concerns, it covers a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution and advertising across mediums. Our knowledgeable faculty provide real-world industry insights to help you better understand how to lead in the marketing space and to assist you in the pursuit of the future career advancement you want.

Classes Start Every 8 Weeks
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Course Waivers at Keller

Master’s Advantage

Put your degree to work sooner!

 
3
fewer courses
6
fewer months
 
 
Up to
$6,800
in savings
 
Are you eligible?

If you’ve earned an undergraduate degree in business, technology or a degree with a technology specialization you may be eligible to waive up to three courses (or nine credit hours). We call this our Master’s Advantage. With these prior learning credits1, you can earn your graduate degree with fewer courses, allowing you to put your master’s degree to work even sooner.

Accelerated Schedule *
1 year
4 months
Average 10 credits per semester
OR
Normal
Schedule
2 years
8 months
Average 6 credits per semester

ACCELERATE ON YOUR SCHEDULE

Choose the schedule that best fits your goals and commitments. With at least 9 credit hours of qualifying Prior Learning Credit and an accelerated schedule, you can earn your Master's Degree in as few as 1 year 4 months.4

Or, follow a normal schedule and complete your program in 2 years 8 months.5

4Accelerated schedule requires at least 9 credit hours of Prior Learning Credit. Assumes completion of 3 semesters, enrollment in an average of 10 credit hours per semester and continuous, full-time year-round enrollment with no breaks per 12-month period.

5Normal schedule does not include breaks and assumes 3 semesters of year-round, full-time enrollment in an average of 6 credit hours per semester per 12-month period.

  • 01 Knowledge & Skills
  • 02 Career Opportunities
  • 03 Program Courses
  • 04 FAQs
  • 05 Catalog Download
Knowledge & Skills

What You'll Learn

The MBA program with a Marketing Specialization from DeVry University’s Keller Graduate School of Management covers the following skills and topics:

  • Management Theory and Practices
    Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy.
  • Collaboration
    Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
  • Problem-Solving
    Use business and management principles to problem-solve a variety of workplace challenges.
  • Technology
    Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders.
  • Communication
    Communicate effectively orally and in writing across environments and platforms.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Marketing Research
    Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions.
  • Digital Marketing
    Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments.

Accreditation and Recognition Matter

Our MBA Marketing Specialization is accredited2 by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org.

Student Achievement
At-a-Glance
Career

Job Opportunities with an MBA Marketing Specialization

Graduates of our MBA Marketing Specialization may consider, but are not limited to, the following careers:

  • Advertising

  • Brand Management

  • Digital Marketing

  • Industrial Buying

  • Market Research Analysis and Management

  • Product Distribution

  • Product Management

  • Promotion and Public Relations

  • Sales

  • Social Media Marketing

Program Courses

Marketing Courses

Program Core
ACCT500^
Essentials in Accounting, Finance and Economics
ACCT503
Financial Accounting: Managerial Use and Analysis
ECON545
Business Economics
FIN510
Corporate Finance
MATH534^
Applied Managerial Statistics
Strategic Business
MIS540^
Innovation through Technology
MKTG525
Strategic Marketing

One Human Resource Course Selection:

HRM587
Managing Organizational Change
HRM591
Strategic Human Resource Management
HRM595
Negotiation Skills

One International Course Selection:

FIN565
International Finance
HRM584
Managing International Human Resources
INTL500
Global Perspectives for International Business
Leadership and Technology
MGMT501^
Organizational Structures and Business Processes

One Leadership Course Selection:

LEAD510
Digital Leadership
MGMT591
Leadership and Organizational Behavior

One Elective Course Selection:

BIAM500
Applications of Business Analytics I
HRM595
Negotiation Skills
MGMT520
Legal, Political and Ethical Dimensions of Business
MGMT550
Managerial Communication
MIS548^
AI Applications for Business
PROJ586
Project Management Systems
Marketing Concentration
MKTG550
Digital Marketing
MKTG570
Marketing Research


+ Choose one below

ENTR550
Entrepreneurship Marketing
MKTG578
Consumer Behavior
Capstone
MGMT601
MBA Capstone

^Students who hold an undergraduate business degree, a technology degree or a degree with a technology specialization may be eligible to waive up to three courses (nine credit hours). Students with undergraduate degrees in other disciplines may also be eligible to waive select courses upon review of their undergraduate transcript. Course waiver availability varies by location. See Course Waivers for details.

FAQs: MBA Marketing Specialization

What is an MBA in Marketing?

An MBA with a specialization in Marketing is a graduate-level business degree program that emphasizes both business administration and marketing skills. Coursework for this degree program generally covers a range of both business and marketing subjects in order to help students develop proficiency in both areas. 

What can I do with an MBA in Marketing?

An MBA program with a Specialization in Marketing can help you prepare to pursue a career in either business or marketing. The marketing specialization component of this degree enables you to build your understanding of marketing strategies and tactics, while the standard MBA program portion helps you improve your business administration skills. By combining these two disciplines into a single degree, you can develop your abilities and may find yourself able to pursue a wider range of career options.

MBA in Marketing vs. a Master’s in Marketing

An MBA program with a specialization in Marketing and a Master's in Marketing program have some overlapping elements, particularly their focus on various marketing disciplines. However, a Master's in Marketing program will have a greater focus on just marketing courses, while an MBA program with a Specialization in Marketing will typically contain business administration and marketing courses.

Is marketing a good career?

Marketing can be an excellent career option if you are interested in learning how to improve brand awareness and engage customers. Careers in marketing frequently combine analytics, business skills and creative thinking, resulting in a dynamic, multi-faceted career that has a lot to offer if you are looking to put your business education to good use.

Can you earn an MBA in Marketing online?

You can earn our MBA with a Specialization in Marketing online or in a hybrid format that combines online learning with an on-campus experience.3 Either way, we are there to help you learn on your time in a way that fits your busy life.

What are admissions requirements for an MBA in Marketing?

Here at DeVry, applicants of our graduate programs must have earned a bachelor’s degree from a University-recognized institution to be eligible for admission. You may also have to meet a few other prerequisite requirements including achieving minimum test scores, meeting GPA minimums and demonstrating math and language proficiency. At DeVry, our streamlined admissions process requires just a few simple steps, helping you to keep your graduate education plans moving forward. Detailed information about admission to our graduate programs can be found here or in our Keller Academic Catalog.

 

What is the expected job outlook for professionals with an MBA in Marketing?

Graduates of our MBA with a Specialization in Marketing program may consider a broad variety of careers in advertising, brand management, digital marketing, market research, public relations and other marketing-related areas.

The U.S. Bureau of Labor Statistics (BLS) projects overall employment of advertising, promotions and marketing managers to grow 6% from 2022 to 2032 on a national level, faster than the average for all occupations, with about 34,000 job openings each year, on average, over this decade.4 

4https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1 Growth projected on a national level. Local growth will vary by location. BLS projections are not specific to DeVry University students or graduates and may include earners at all stages of their career and not just entry level.

The BLS attributes this projected growth to continued demand for marketing managers who will use a range of campaigns to maintain or expand their company’s market share, develop pricing strategies and explore new ways to reach customers. 

Academic Catalog
2023 - 2024 Academic Catalog
View Academic Catalog
Course Waivers at Keller
View Academic Catalog
Program Guides
Program Overview
View Program Guides

1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.
2Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page.
3Program, course, and extended classroom availability vary by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program.
4https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1 Growth projected on a national level. Local growth will vary by location. BLS projections are not specific to DeVry University students or graduates and may include earners at all stages of their career and not just entry level.

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Classes Start Every 8 Weeks
DeVry University

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. The University’s Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. Arlington Campus: 1400 Crystal Dr., Ste. 120, Arlington, VA 22202. DeVry University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission, www.tn.gov/thec. Lisle Campus: 4225 Naperville Rd, Suite 400, Lisle, IL 60532. Unresolved complaints may be reported to the Illinois Board of Higher Education through the online complaint system https://complaints.ibhe.org/. View DeVry University’s complaint process https://www.devry.edu/compliance/student-complaint-procedure.html Program availability varies by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program. Do Not Sell or Share My Personal Information.


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