Make Your Mark in Marketing
Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Marketing Concentration from DeVry University’s Keller Graduate School of Management. An MBA in Marketing will arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek.
Get to Know Our MBA in Marketing
Our MBA in Marketing program focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA in Marketing focuses on a variety of pertinent marketing topics, including market segmentation, sales management, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.
Classes Start Every 8 Weeks
Availability
Master's Advantage
If you’ve earned an undergraduate degree in business, you may be eligible to waive up to three courses. We call this our Master’s Advantage. With these course waivers1, you can take fewer courses and put your master’s degree to work for you even sooner.
What You'll Learn
The MBA in Marketing program from DeVry University’s Keller Graduate School of Management covers the following:
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Marketing ResearchDemonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups, to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. -
Consumer BehaviorAnalyze and interpret market and consumer trend data to solve business problems and meet consumer needs. -
TechnologyApply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders. -
CollaborationWork collaboratively in a team environment. Coordinate and share information to achieve a common goal.
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Problem SolvingUse business and management principles to problem-solve a variety of workplace challenges. -
Digital MarketingDemonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments. -
Management Theory and PracticesDemonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy. -
CommunicationCommunicate effectively orally and in writing across environments and platforms.
Accreditation Matters
Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org
Career Opportunities
Graduates of our MBA in Marketing program may consider, but are not limited to, the following careers:
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Advertising
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Brand Management
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Digital Marketing
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Industrial Buying
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Market Research Analysis and Management
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Product Distribution
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Product Management
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Promotion and Public Relations
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Sales
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Social Media Marketing
Core Degree Courses
| ACCT503 | Financial Accounting: Managerial Use and Analysis |
| ECON545 | Business Economics |
| FIN510 | Corporate Finance |
| MGMT591 | Leadership and Organizational Behavior |
| MIS540 | Innovation Through Technology |
| MKTG525 | Strategic Marketing |
Choose any 1
| HRM591 | Strategic Human Resource Management |
| HRM587 | Managing Organizational Change |
| HRM595 | Negotiation Skills |
Choose any 1
| INTL500 | Global Perspectives for International Business |
| FIN565 | International Finance |
| HRM584 | Managing International Human Resources |
Choose any 1
| MGMT520 | Legal, Political and Ethical Dimensions of Business |
| MGMT550 | Managerial Communication |
Program-Specific Courses
| MKTG550 | Digital Marketing |
| MKTG570 | Marketing Research |
| MKTG578 | Consumer Behavior |
General Degree Courses
| ACCT500 | Essentials in Accounting, Finance and Economics |
| MATH534 | Applied Managerial Statistics |
| MGMT501 | Organizational Structures and Business Processes |
Capstone
| MGMT601 | MBA Capstone |
Academic Catalog
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Program Overview
Download PDFAcademic Catalog
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Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - MBA in Marketing for Pennsylvania residents
Tuition and Expenses for Pennsylvania residents
* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page.
1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.
