Make Your Mark in Marketing
Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Specialization in Marketing from DeVry University’s Keller Graduate School of Management. An MBA in Marketing can arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. And because this degree is an MBA, you’ll also have the opportunity to develop your business administration and management capabilities alongside your marketing acumen.
Get to Know Our MBA in Marketing
Our MBA Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA Marketing Specialization focuses on a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.
Classes Start Every 8 Weeks
Availability
Master's Advantage
If you’ve earned an undergraduate degree in business, technology or a degree with a technology specialization you may be eligible to waive up to three courses (or nine credit hours). We call this our Master’s Advantage. With these course waivers1, you can earn your graduate degree with fewer courses, allowing you to put master’s degree to work for you even sooner.
What You'll Learn
The MBA Marketing Specialization from DeVry University’s Keller Graduate School of Management covers the following skills and topics:
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Marketing Research
Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups, to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. -
Consumer Behavior
Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs. -
Technology
Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders. -
Collaboration
Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
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Problem Solving
Use business and management principles to problem-solve a variety of workplace challenges. -
Digital Marketing
Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments. -
Management Theory and Practices
Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy. -
Communication
Communicate effectively orally and in writing across environments and platforms.
Accreditation Matters
Our MBA with a Specialization in Marketing is accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org
Career Opportunities
Graduates of our MBA Marketing Specialization may consider, but are not limited to, the following careers:
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Advertising
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Brand Management
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Digital Marketing
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Industrial Buying
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Market Research Analysis and Management
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Product Distribution
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Product Management
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Promotion and Public Relations
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Sales
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Social Media Marketing
Core Degree Courses
| ACCT503 | Financial Accounting: Managerial Use and Analysis |
| ECON545 | Business Economics |
| FIN510 | Corporate Finance |
| MGMT591 | Leadership and Organizational Behavior |
| MIS5402 | Innovation Through Technology |
| MKTG525 | Strategic Marketing |
Choose any 1
| HRM591 | Strategic Human Resource Management |
| HRM587 | Managing Organizational Change |
| HRM595 | Negotiation Skills |
Choose any 1
| INTL500 | Global Perspectives for International Business |
| FIN565 | International Finance |
| HRM584 | Managing International Human Resources |
Choose any 1
| MGMT520 | Legal, Political and Ethical Dimensions of Business |
| MGMT550 | Managerial Communication |
Program-Specific Courses
| MKTG550 | Digital Marketing |
| MKTG570 | Marketing Research |
| MKTG578 | Consumer Behavior |
General Degree Courses
| ACCT5002 | Essentials in Accounting, Finance and Economics |
| MATH5342 | Applied Managerial Statistics |
| MGMT5012 | Organizational Structures and Business Processes |
Capstone
| MGMT601 | MBA Capstone |
Program Overview
Download PDFFAQs: MBA in Marketing
What is an MBA in Marketing
An MBA in Marketing is a graduate-level business degree that emphasizes both business administration and marketing skills. Coursework for this degree generally covers a range of both business and marketing subjects in order to help students develop proficiency in both subjects.
What can I do with an MBA in Marketing?
How long does it take to earn an MBA with a Specialization in Marketing?
MBA in Marketing vs. a Master’s in Marketing
Is marketing a good career to get into?
Related Programs
Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - MBA in Marketing for Pennsylvania residents
* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page. The Business Intelligence and Analytics Management Certificate program offered in Pennsylvania has not achieved accreditation from ACBSP.
1Eligibility and application of course waivers varies based on the type of course waiver credit earned, the student’s enrolled location and/or the student’s state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.
2Students who hold an undergraduate business degree, a technology degree or a degree with a technology specialization may be eligible to waive up to three courses (nine credit hours). Students with undergraduate degrees in other disciplines may also be eligible to waive select courses upon review of their undergraduate transcript. Course waiver availability varies by location. For more information, please refer to the Course Waiver section of the Keller academic catalog.
**Not including breaks. Assumes year-round, full-time enrollment.
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.
