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MBA IN MARKETING.

MAKE YOUR MARK IN MARKETING.

Stay competitive in today's dynamic business world with a Master’s of Business Administration (MBA) with a Marketing Concentration from DeVry University’s Keller Graduate School of Management. An MBA in Marketing will arm you with next-level knowledge in business marketing, as well as the relevant high-level skills employers in this field seek. 

GET TO KNOW OUR MBA IN MARKETING.

Our MBA in Marketing program focuses on building and developing sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the MBA in Marketing focuses on a variety of pertinent marketing topics, including market segmentation, sales management, channel distribution and advertising across mediums. Our knowledgeable faculty provide industry insights to help you better understand how to lead in the marketing space.  

Classes Start Every 8 Weeks

Earn your Master's Degree in Business Administration with Marketing Specialization in as little as 2 years + 8 months*—or even more quickly with qualifying transfer credits.

*Not including breaks. Assumes year-round, full-time enrollment.

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Availability

Online
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Hybrid
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Cost

$766/Credit
Hour
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what you'll learn

The MBA in Marketing program from DeVry University’s Keller Graduate School of Management covers the following:

  • Marketing Research
    Demonstrate both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups, to support management decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions.
  • Consumer Behavior
    Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs.
  • Technology
    Apply analytical tools and technology applications to develop analyses and solutions to address the needs of an organization and its stakeholders.
  • Collaboration
    Work collaboratively in a team environment. Coordinate and share information to achieve a common goal.
  • Problem Solving
    Use business and management principles to problem-solve a variety of workplace challenges.
  • Digital Marketing
    Demonstrate mastery of the practitioner perspective and apply knowledge of strategic and tactical planning and the various digital marketing tools used to reach various market segments.
  • Management Theory and Practices
    Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy.
  • Communication
    Communicate effectively orally and in writing across environments and platforms.

Accreditation Matters

Accredited* by the Accreditation Council for Business Schools and Programs (ACBSP) www.acbsp.org 

Career Opportunities

Graduates of our MBA in Marketing program may consider, but are not limited to, the following careers:

  • Advertising

  • Brand Management

  • Digital Marketing

  • Industrial Buying

  • Market Research Analysis and Management

  • Product Distribution

  • Product Management

  • Promotion and Public Relations

  • Sales

  • Social Media Marketing

Program - Specific Courses

MKTG550 Digital Marketing
MKTG570 Marketing Research
MKTG578 Consumer Behavior

Capstone

MGMT601 MBA Capstone

Core Degree Courses

ACCT503 Financial Accounting: Managerial Use and Analysis
ECON545 Business Economics
FIN510 Corporate Finance
HRM591 Strategic Human Resource Management
INTL500 Global Perspectives for International Business
MGMT520 Legal, Political and Ethical Dimensions of Business
MGMT591 Leadership and Organizational Behavior
MIS540 Innovation Through Technology
MKTG525 Strategic Marketing

General Degree Courses

ACCT500 Essentials in Accounting, Finance and Economics
MATH534 Applied Managerial Statistics
MGMT501 Organizational Structures and Business Processes
MGMT601 Capstone

Academic Catalog

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Program Overview

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Academic Catalog

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Program Overview

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Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog
Coursework - MBA in Marketing for Pennsylvania residents
Tuition and Expenses for Pennsylvania residents
* Conferral and Assessment Data - Available for all of DeVry and Keller's ACBSP accredited programs. For a full list of DeVry University's business and accounting degree programs accredited by ACBSP, please see the Accreditation page.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.

DeVry University
Classes Start Every 8 Weeks
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About

Important information about the educational debt, earnings, and completion rates of students who attended DeVry can be found at devry.edu/compliance/ge.html.

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. Arlington Campus: 2450 Crystal Dr., Arlington, VA 22202. DeVry University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission, www.tn.gov/thec. Nashville Campus: 3343 Perimeter Hill Dr. Nashville, TN 37211. Unresolved complaints may be reported to the Illinois Board of Higher Education through the online complaint system http://complaints.ibhe.org/ or by mail to 1 N. Old State Capitol Plaza, Ste. 333, Springfield, IL 62701-1377. Program availability varies by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program.