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Is an MBA in Marketing Worth It?

By Steve Smith

The information presented here is true and accurate as of the date of publication. DeVry’s programmatic offerings and their accreditations are subject to change. Please refer to the current academic catalog for details.

January 4, 2022

5 min read


One could describe marketing as the fuel that drives global business, helping to promote goods and services through online channels, creating awareness and loyalty for brands, launching new products and breathing new life into well-known ones.


The American Marketing Association (AMA) defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”


If you’re currently enrolled in a bachelor’s program and thinking about continuing your education, or are a working professional looking to pursue a career in marketing, then you might be asking, “is an MBA in marketing worth it?”


If you’re passionate about learning how to influence and analyze consumer behavior or have the desire to further your career by helping companies meet and exceed their goals, then an MBA in marketing may indeed be right for you.

What is an MBA in Marketing?

An MBA in marketing, which can also be referred to as a marketing MBA, is actually a Master of Business Administration degree with a specialization in marketing. That may sound complicated, but it’s important to understand what’s behind the degree’s formal name.

Our online MBA with a Specialization in Marketing here at DeVry concentrates on the development of sound marketing plans for today’s complex and fast-moving economy. Because this is an MBA program, and not a specifically-focused master’s degree, it covers a broader curriculum. Business administration and management topics are taught alongside marketing-specific topics like sales management, search engine optimization and market segmentation.

Program Requirements and Coursework

Our master’s degree program admission requirements here at DeVry require you to hold a bachelor’s degree from a University-recognized postsecondary institution, demonstrate quantitative and verbal skills proficiency and a have a cumulative undergraduate grade point average of 2.50 or higher on a 4.00 scale. View our Keller Graduate School of Management Academic Catalog for more detailed admissions information.

Core coursework encompasses leadership and technology, accounting and applied mathematics and strategic business. A partial list of our core MBA classes includes:

  • Leadership and Organizational Behavior

  • Project Management Systems

  • Essentials in Accounting, Finance and Economics

  • Applied Managerial Statistics

  • Innovation Through Technology

  • Managing Organizational Change

  • Global Perspectives for International Business

What Can You Gain with an MBA in Marketing?

You may still be asking: Is an MBA in marketing worth it, and what advantages can it give me? Choosing an MBA program over a marketing-specific master’s degree gives you the opportunity to sharpen your business administration and management capabilities. This involves developing leadership skills, applying strategic thinking, analyzing data and business opportunities and collaborating in a dynamic work environment.

Our MBA with a Specialization in Marketing can prepare you to pursue a wide range of potential marketing-related career options by exposing you to skills, tools and strategies used in digital marketing, promotion, public relations, brand management, market research and more.

These skills include:

  • Analyzing and understanding consumer purchase behavior patterns.

  • Using web analytics to improve the accuracy and effectiveness of digital marketing tactics.

  • Evaluating and deploying marketing strategies to create value for consumers through product positioning, branding and other techniques.

  • Analyzing and using qualitative data to help managers make better decisions regarding market targeting, pricing and advertising channels.


Is there a difference between an MBA and a master's in marketing?

While both degrees are likely to have overlapping elements, a master’s degree in marketing will focus exclusively on marketing. An MBA in marketing will typically have a wider academic focus and contain business administration courses in addition to marketing-specific courses.

Does DeVry’s program cover digital marketing?

Yes, our MBA Marketing Specialization curriculum does include digital marketing. Topics within this coursework include website and blog publishing, web analytics, email marketing and digital behavior tracking.

Is DeVry’s program available online?

Yes. Our flexible learning options allow you to study 100% online or in a hybrid format by taking classes at one of our campus locations.

What can you do with an MBA in marketing?

You can do quite a lot. The range of career options associated with this degree is about as broad as the discipline of marketing itself. Careers our MBA with a Specialization in Marketing from DeVry may prepare you to pursue include:

  • Advertising
  • Brand Management
  • Digital Marketing
  • Industrial Buying
  • Market Research Analysis and Management
  • Product Distribution
  • Product Management
  • Promotion and Public Relations
  • Sales
  • Social Media Marketing

How long does an MBA in marketing take?

The length of time it takes to complete an MBA program will vary, depending on the school. At DeVry, you can earn your MBA with a Specialization in Marketing in an estimated 2 years and 8 months, or even more quickly with qualifying transfer credits.*

Prepare to Be a Better Marketer

Is an MBA in marketing worth it? The business administration and management curriculum in our MBA specialization can help you develop leadership skills, while the marketing-specific coursework helps prepare you to be a better marketer with the tools required for today’s challenging global marketing landscape. If you’re ready to pursue new or more advanced career opportunities in a wide variety of roles and business sectors, then earning an MBA in marketing certainly can be worthwhile. 

A Marketing MBA That Fits Your Busy Life

Covering skills and topics like communication, consumer behavior, collaboration, problem solving, marketing research and digital marketing, our MBA Marketing Specialization at DeVry can help prepare you to pursue new career opportunities or a work toward a senior-level position in your current organization. This MBA degree can be earned 100% online, allowing you the flexibility to balance your commitment to education with work, family and other aspects of your busy life.

Classes start every 8 weeks.

*Not including breaks. Assumes year-round, full-time enrollment.

8-Week Class Sessions

Classes Start Every 8 Weeks

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