Sales and Marketing Degree Specialization

Sales and Marketing Careers Overview

Many sales and marketing professionals enjoy rewarding and ever-evolving careers in this growing, competitive field. That’s why we develop career-focused curriculum for this program – we want the skills you gain at DeVry to serve you well in the job market and in the long term.

Our hands-on coursework, along with the creativity and communication skills you’ll hone in this specialization, can give you the edge in your sales and marketing career. You may find opportunities in such areas as advertising, public relations, sales, product management, digital marketing or social media.

Learn more about future possibilities in sales and marketing with a Sales and Marketing degree specialization at DeVry University. Request more information.

Professional Responsibilities


Career Options

Professional Responsibilities

When you earn your bachelor’s degree in business from DeVry University with a specialization in Sales and Marketing, you’re learning the skills that are needed to effectively promote and sell products and services in today’s growing marketplace. In a sales and marketing career, your professional responsibilities could include:

  • Developing and managing marketing, media and advertising plans
  • Monitoring consumer behavior, website analytics and market trends data
  • Creating and conducting sales presentations, trade shows, and corporate meetings
  • Directing product, brand and sales strategies and campaigns to reach targeted audiences

Sales and marketing careers can be found a variety of settings, including:

  • Advertising
  • Technology
  • Finance
  • Healthcare
  • Insurance
  • Education
Career Options

DeVry University graduates in Business Administration with a major in Sales and Marketing will be prepared for careers in areas such as:

  • Sales management
  • Advertising
  • Promotion and public relations
  • Marketing research
  • Product management
  • Internet marketing and sales
  • Industrial buying

For related career paths, see all degree programs offered by the College of Business & Management.