By DeVry University
February 17, 2023
9 min read
February 17, 2023
9 min read
Within large corporations, corporate communications departments provide effective branding, engagement and perception management that is targeted toward various stakeholder communities. Or in simpler terms, it’s the various methods that an organization uses to communicate with both its internal and external audiences.
The typical corporate communications department is staffed by professionals who manage marketing, media relations, crisis communications and management, internal communications and other internal and external communications functions.
If you are interested in pursuing a corporate communications career, read on to learn more about the purpose and functions of the typical communications department and take a detailed look at a few of the career opportunities available in the multifaceted field of communications.
Researching and creating content, such as website copy and articles for the company’s blog, email campaigns and other external communication platforms.
Writing news releases and coordinate media events, such as press conferences.
Working with internal team members to brainstorm content ideas that support the company’s strategy and are in harmony with its branding.
Stick to the company’s editorial style guide and corporate identity standards to ensure compliant, accurate and error-free content.
Supporting communications campaigns and analyzing their results.
Writing and assisting with the development of promotional materials.
Managing and editing content on the organization’s website.
Maintaining the company’s social media accounts and posting content to those channels.
Analyzing consumer data and gauging the effectiveness of marketing efforts by tracking conversion rates, customer satisfaction and other metrics.
Creating presentations for use by sales teams or company executives.
Collaborating with the marketing team to execute campaigns based on strategic initiatives.
Preparing press releases, tracking media coverage and organizing media events, such as press conferences.
Analyzing public relations campaigns and reporting to management as to their effectiveness.
Creating content for marketing executions such as videos, social media posts, newsletters and brochures.
Developing and managing the organization’s crisis communications strategies, which may involve identifying risks and vulnerabilities, collaborating with partners in other corporate departments (such as legal or investor relations) and establishing early monitoring systems.
Effectively communicating with team members and identifying problems that could impact the execution of the crisis communications strategy.
Leading the crisis management team, communicating with employees and shareholders and serving as the organization’s media spokesperson to maintain a positive public image during a crisis response.
Conducting a post-crisis review and making recommendations for strategic improvements.
Writing: As a corporate communications professional, you may be required to do more writing than you would in other occupations, and be equally comfortable with long-form storytelling and short-form social media posts. On a daily basis, your writing assignments may include emails, articles, website copy, social media posts, and other executions, sometimes under tight deadlines and demanding conditions.
Public speaking: Put any fear of public speaking well behind you, as this job requires you to be comfortable making in-person presentations to internal and external groups of different types and sizes. If you are required to act as your company’s media spokesperson, you will also have to be comfortable appearing on camera, delivering the organization’s key messages with confidence and responding to questions from reporters.
Research skills: When writing articles, social media posts, blog posts and other content targeted to external audiences, you will likely be required to search for reliable information sources that will inform the content you create.
Technical skills: Understanding new technologies and how they’re used in areas like digital marketing, project management, search engine optimization and audience measurement may help make you more effective in your communications role.
*Not including breaks. Assumes year-round, full-time enrollment.
1Growth projected on a national level. Local growth will vary by location. https://www.bls.gov/ooh/media-and-communication/home.htm
2Growth projected on a national level. Local growth will vary by location. https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm
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In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. The University’s Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. Arlington Campus: 1400 Crystal Dr., Ste. 120, Arlington, VA 22202. DeVry University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission, www.tn.gov/thec. Lisle Campus: 4225 Naperville Rd, Suite 400, Lisle, IL 60532. Unresolved complaints may be reported to the Illinois Board of Higher Education through the online compliant system https://complaints.ibhe.org/. View DeVry University’s complaint process https://www.devry.edu/compliance/student-complaint-procedure.html Program availability varies by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program.
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