2023 Talent Outlook Study
With so many possible development levers to pull in today’s corporate environment, how can leaders stay aware of their options and the outcomes of those options?
February 19, 2024
6 min read
As they struggle to regain a competitive advantage in constricting labor markets and a rapidly advancing technological environment, employers in a diverse range of industries are wrestling with HR and employee benefits issues. With significant benefits to both employers and employees, education assistance programs can be a powerful offensive weapon in this battle. Underutilization of such programs, however, may be a continuing impediment to employers’ efforts to close skills gaps and shore up their succession planning.
Employers should do all they can to understand the tax benefits and implications of employee tuition assistance programs. It’s never too late to have the discussion about the $5,250 educational assistance tax credit and its implications for your skills gaps, employee learners and organizational objectives. Powerful and easy-to-use tools from DeVryWorks, like our new downloadable presentation template: Business Case for Implementing a Tuition Benefits Program, make it easy to turn up the volume and make your case strategically to organizational stakeholders.
According to SHRM research, opportunities for growth within the workplace represent the single-biggest factor in employees’ overall well-being, surpassing even job security, and are a key factor in their decision to remain with their current employer rather than seeking a position elsewhere. For employee learners who may be eager to acquire the new skills to enable this advancement but deterred by the prospect of student loan debt, a tuition assistance program can help them:
- Position themselves for promotion to higher-level positions within the company.
- Acquire portable skills and certifications that are relevant to current technologies.
- Achieve a life-long dream of college education.
- Pay very little or none of the costs of their education.
- Avoid student loan debt.
- Is the benefit available only to full-time employees?
- Is it available to new hires or is there a waiting period?
- Does it cover new coursework only, or can employees use it to pay off existing student loan debt?
- What types of courses or degree programs are applicable?
- How well have you aligned this with your skills needs?
- Will you be reimbursing employees or paying education partners directly?
Here are some suggestions for getting these conversations started:
- Encourage employees to review the company’s education benefits program as part of their overall benefits package, emphasizing any program upgrades or modifications.
- Well before Open Enrollment kickoff, emphasize the tuition benefits program in regular employee communications like newsletters and email campaigns.
- Following best practices for open enrollment communications, send detailed information a few weeks before kickoff, then midway through the Open Enrollment period.
- Hold in-person meetings with employees and team leaders.
- Use town hall meetings to convey information about the program and solicit employee questions and feedback.