Starting an ERG begins with buy-in from company leadership. Any ERG should be fully supported, funded and endorsed by executive management, with a senior leader as an executive sponsor and full participant in the group.
How do you determine which groups are likely to be successful? Each ERG should be created to solve for a unique need. A good way to secure executive management buy-in is to align the goals of the group with the mission and values of the organization. Begin with an assessment of which groups are underrepresented, or well represented. Which groups might be best served with a bit more investment? Your HR data can provide the answers. And what about goals? Building membership and awareness is an excellent first-year objective, but remember that your overall goal is inclusivity.