DeVry University to showcase 30 years of video game development success at GDC 2009

Session featuring venerable pioneers Crane & Cartwright, career panel speaker, student competition winners and job fair aim to empower aspiring developers

SAN FRANCISCO, Calif. – March 11, 2009

Game industry pioneers and DeVry University alumni David Crane and Steve Cartwright will headline one of the most insightful sessions scheduled for this year’s Game Developers Conference in San Francisco (March 23-27). Crane and Cartwright’s session and other DeVry-sponsored activities will highlight DeVry University’s role in developing the talent that both spawned and continues to expand the exciting video game industry, further substantiating the university as a leader in game and simulation development higher education.

While the general U.S. economy remains uncertain, a growing number of Generation Y’ers see an education in programming and developing video games as a smart investment for a stable career in this seemingly recession-resistant industry. As evidence of gaming’s resiliency, the overall computer and video game industry saw revenues increase 30 percent over the previous year to $22 billion in 2008, according to the Entertainment Software Association.

As one of the largest degree-granting higher education systems in North America, DeVry University is proud to host and participate in various GDC events at the Moscone Center at 747 Howard St. in San Francisco from March 23 -27.

DeVry-sponsored events include:

Speakers Session

Learning from Legends: Crane & Cartwright’s Core Principles for Game Developer Success

Room 3016, West Hall

Thursday, March 26 from 9 to 10 a.m.

Video game industry trailblazers David Crane and Steve Cartwright will headline an interactive discussion and audience Q&A session that will provide insider-perspective covering more than 30 years of proven methods and techniques for a successful career as a game developer. Crane and Cartwright’s combined knowledge and expertise will deliver unmatched analysis of the past, present and future of gaming and provide attendees with an opportunity to get straight answers on how to succeed from two of the most venerable developers in gaming history.

Crane, who co-founded game pioneering studios Activision and Absolute Entertainment and created award-winning games such as Pitfall!, Ghostbusters, and A Boy and His Blob, is considered one of the most successful designers of entertainment software in the world. Crane is currently the co-founder and Chief Technology Officer at Skyworks Interactive, a privately held multimedia developer specializing in interactive marketing and high-end game development.

Cartwright, a DeVry classmate of Crane’s and an early programmer at Activision, whose work includes Barnstorming, Megamania, and Hacker, is most well known for his eight-year career at Electronic Arts where he designed and produced the Tiger Woods product franchise. While at EA, he also produced the very popular PGA TOUR games and helped redesign the NBA Live series. Cartwright has also designed, produced and developed products accounting for up to 70 percent of revenue for Glu Mobile. He is currently in “stealth mode” with a MMO start-up.

Official GDC Career Pavilion Sponsored by DeVry University

West Hall

DeVry University Booth #518

Dates & Times:

Wednesday, March 25, 10 a.m. to 6 p.m.

Thursday, March 26, 10 a.m. to 6 p.m.

Friday, March 27, 10 a.m. to 3 p.m.

While the current recession has impacted nearly every sector of the U.S. economy, the video game industry continued to grow in 2008. But anyone desiring to break into the game industry knows how difficult the process can be as competition for these exciting careers make who you know as important as what you know.

As the leader in career-oriented higher education, DeVry University is proud to be officially sponsoring the GDC Career Pavilion, which will feature hiring managers from today’s largest game companies as well as up-and-coming studios. According to Chad Kent, executive producer at High Voltage Software, “Guys and gals that meet with us here have a much better opportunity to get an in-office interview.”

DeVry University Graduate Represents NAMCO Networks on Career Panel

How Did the Interview Go?

Room 3006, West Hall

Friday, March 27, 4 p.m. to 5 p.m.

Samantha Petro, a graduate of DeVry University’s Game and Simulation Programming bachelor’s degree program, was selected to participate on the GDC panel addressing the game industry application and interview process. Having landed her first game development job just three months after graduating, Petro now is employed as a PC engineer at NAMCO Networks, a leading publisher and developer of casual PC, mobile and iPhone games.

Petro’s participation on the panel highlights a notable evolution in gaming for the current generation. Having been male-dominated for decades, today’s game development industry is seeing more women entering the field as developers

who produce not just titles for the growing girl-gamer population, but also games popular with males. Petro’s success entering the industry allows her to comment on this modern definition of women’s role in game development.

Game and Simulation Student Competition Winners

North Hall

DeVry University Booth #6214

Dates & Times:

Wednesday, March 25, 10 a.m. to 6 p.m.

Thursday, March 26, 10 a.m. to 6 p.m.

Friday, March 27, 10 a.m. to 3 p.m.

Eight winners of DeVry University’s National Game and Simulation Programming Contest were awarded conference passes by the Game Developers Conference. From DeVry University in Orlando, Florida, winning the Grand Prize for their game titled, “Galactic Conquest,” are: Kamell Anderson, Jason Mulkey, Jamie Pittman and Magda Santiago. From DeVry University in Addison, Illinois, winning First Place for their game titled, “Balls of Steel,” are: Aaron Bentzler, Andy Green, Dan Kowalski, and Jason Wieczorek.

Both team’s innovative game concepts will be showcased at the DeVry University GDC Expo booth (#6214). GDC attendees are invited to test-drive the student-designed games and learn about the winning team members’ experiences preparing for future careers in the gaming industry.

Contact Us

Hessy Fernandez

Director, Public Relations

Michaela Feldmann

Media Relations Specialist

Alicia McClendon

External Media & Content Specialist

About DeVry University 

DeVry University strives to close society’s opportunity gap by preparing learners to thrive in careers shaped by continuous technological change. Founded in 1931, the university offers undergraduate and graduate programs onsite and online within six areas of study: Accounting, Business, Healthcare, Technology, Liberal Arts, and Media Arts & Technology. DeVry University is accredited by The Higher Learning Commission (HLC, The university’s Keller Graduate School of Management is included in this accreditation. To learn more, visit


Patricia Zurita
Westbound Communications

Dan Dement
DeVry University