Sales and Marketing Degree Specialization
Marketing and selling products and services in today's global business environment requires the ability to keep pace with advancing technology platforms, new media and more. Choose a bachelor's degree in business or management with a Sales and Marketing degree specialization, and develop that unique skill set. Our faculty bring years of real-world industry experience to the classroom to help you acquire the kinds of sales and marketing skills employers desire. Through the use of timely case studies, hands-on tutorials and contemporary resources, you can use what you learn today to make an impact at work tomorrow. Upon graduation, find a career in fields like advertising, public relations, sales, product management, digital marketing or social media.
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When you enroll in Sales and Marketing degree specialization, your coursework may include these career-relevant courses:
Advertising and Public Relations
Creativity, Innovation and New Product Development
Personal Selling and Sales Management
This Sales and Marketing course provides an in-depth look at Internet marketing and online privacy, media buying, public relations and publicity, improving customer satisfaction, ethics in advertising and more. From creating and capturing customer value, to the study of search engine optimization and marketing (SEO and SEM), you’ll learn about strategies used by leading businesses to compete for market share and win brand recognition.
Students in this course analyze consumer-purchasing behavior as it relates to behavioral targeting and the development of sales programs, marketing campaigns and word of mouth (WOM) advertising. Important considerations include economic, psychological, cultural, cognitive, and social factors that affect customer buying decisions. Video case studies highlight relevant consumer behavior factors affecting select organizations in cornerstone industries like automobiles and athletics.
This course covers the methodologies and data analysis associated with the types of research used to determine consumer attitudes, impressions and preferences related to products, services and brands. From online surveys, to focus group research, to website analytics, students learn about ways to examine and interpret the choices made by target markets and prospective audiences.
Concentrating on how creativity and innovation are used as tools for marketers and product managers, students in this Sales and Marketing course identify opportunities and tactics for introducing new products and services. Coursework also covers approaches related to the research & development (R&D) phase for start-up entrepreneurial ventures and product line expansion in corporate environments.
Providing a focused framework for marketing globally, this course explores development of international marketing programs, whether exporting or establishing a multi-national enterprise (MNE). Students will learn about the new total cost of ownership (TCO) and various macroenvironmental factors that affect decision-making in an international setting, and will study the mobile marketing efforts of some of the world’s most notable MNEs.
This course examines the roles of personal selling and sales management in supporting organizations' marketing and revenue goals. Contemporary professional selling techniques such as prospecting, qualifying, listening, problem solving, closing and servicing clients are addressed, including the use of social media and customer relationship management (CRM) systems. Students analyze customer situations and develop strategic selling approaches using simulation, personal communication and technology platforms.