Sales and Marketing Degree Specialization
Marketing and selling products and services in today's competitive business environment requires a sophisticated skill set. Choose a bachelor's degree in business or management with a Sales and Marketing degree specialization, and develop those unique talents. Our faculty in this area bring years of real-world industry experience to the classroom and provide actual case studies for instruction. Upon graduation, find a career in fields like advertising, sales, marketing, promotions, or in public relations.
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When you enroll in Sales and Marketing degree specialization, your coursework may include these career-enhancing courses:
Advertising and Public Relations
Personal Selling and Sales Management
Creativity, Innovation and New Product Development
Students in this Sales and Marketing course analyze consumer-purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors.
Providing an in-depth look at the field, this Sales and Marketing course covers media relations, media buying, determining appropriate media, promotions, public relations and publicity development tools, methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations.
This course examines the roles of personal selling and sales management in supporting organizations' marketing and revenue goals. Professional selling techniques such as prospecting, qualifying, listening, problem solving, and closing and servicing clients are addressed. Students analyze customer situations and develop strategic selling approaches using personal communication and technology platforms. Coursework also addresses skills and processes required for sales management and professional development.
Providing a conceptual framework for marketing internationally, whether exporting or establishing a multi-national enterprise (MNE), this course explores development of international marketing programs as well as various macroenvironmental factors that affect decision-making in an international setting.
Concentrating on creativity and innovation as tools for marketers and small business managers, students in this Sales and Marketing course identify opportunities for using these processes and apply them to implement and expand product lines in corporate and entrepreneurial ventures as well as to introduce new products.