REQUEST INFO
<p>College of</p>


 <br />

 <p>Business & Management</p>

College of


Business & Management

Business Degree Program

Associate of Applied Science in Business

DeVry’s Associate in Business degree program can be an ideal way for you to get started in the field. You can build a foundation in business, learning fundamental principles and gaining exposure to different specialties – like accounting, data analytics, marketing, HR and globalization.

Two specialized tracks: You can choose from two tracks – General Business and Retail Management.

TechPath

TechPath

We've put technology at the core of our business degree programs. With TechPath, you'll gain a technology foundation and through our experiential learning approach, you'll work through real-world business scenarios to be better prepared to tackle modern business problems.

Credits apply towards your bachelor's

With our buildable education approach, when you enter the Associate in Business degree program, every credit you take will apply towards your bachelor’s degree in Technical Management. So, you can get started without knowing what specialty you want to focus on and be rest assured, your time and dedication may count toward your bachelor’s degree.

Program Coursework

Our Associate in Business may include these courses:

Introduction to Business and Technology

Marketing Fundamentals

Critical Thinking and Problem-Solving

Consumer Behavior Fundamentals

Introduction to Business and Technology

This course introduces business and the environments in which businesses operate. Students examine the roles of major functional areas of business and interrelationships among them. Organizational theories and techniques are examined, and economic, cultural, political and technological factors affecting business organizations are evaluated.

Marketing Fundamentals

This course introduces the theory, systems and processes of communicating the value of goods and services to satisfy needs and wants, while considering business goals and social responsibilities. Product definition, market research, customer identification, branding and pricing are addressed.

Critical Thinking and Problem-Solving

This course focuses on identifying and articulating skills needed for academic and professional success. Coursework provides instruction and practice in critical thinking and problem-solving through analysis of critical reading and reasoning, as well as through examination of problem-solving methodologies. Students learn to work in teams, to identify and resolve problems, and to use research effectively to gather and evaluate relevant and useful information.

Consumer Behavior Fundamentals

Through socioeconomic and psychological approaches, students analyze factors that influence behavior of individuals and society as needs are considered, products and services used and satisfaction expressed. Decision-making processes of individual buyers and groups are studied, typically from researched buying behavior. Influences on consumers, including marketing and social media, are assessed.

Program Details

Institutional Accreditation

Conveniently offered online

Institutional Accreditation

DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org.

Conveniently offered online

We offer online education options at the bachelor's degree and undergraduate certificate levels, with the same quality education you’d receive on campus.

Related Degree Programs

Graduates of the Associate in Business program can continue their education by applying all of their credits towards a Bachelor's in Technical Management degree:

Although Bachelor's in Technical Management is the recommended pathway, graduates of the Associate in Business program can continue their education by applying some of their credits towards a Bachelor's in Management degree:

Although Bachelor's in Technical Management is the recommended pathway, graduates of the Associate in Business program can continue their education by applying some of their credits towards a Bachelor's in Business Administration degree: