Business Communication Specialization

Business Communication Degree Specialization

In an increasingly global marketplace, with a heightened level of public scrutiny, the need for both internal and external communication in companies, media, nonprofits and government is growing. A bachelor's degree in Communications from DeVry University with a specialization in Business Communication can help you develop skills in communication, problem solving and research, as well as get you grounded in the world of business and management.

Prepare for a career track in Business Communication by choosing this specialization when you earn your bachelor's degree in Communications from DeVry University. Upon graduation, you'll be prepared for an exciting career in a communications field such as PR, advertising, media, marketing or investor, employer or community relations.


Classes Start

on campus, online

Program Available

On Campus/Online

Program Cost

$609/Credit Hour

Program Coursework

The Communications degree program with a specialization in Business Communication may include these courses:

Technical Writing

Business Policy

Workplace Culture and Communication

Marketing and Corporate Communications

Technical Writing

Students apply composition principles to develop common report formats, including formal lab reports and applied writing. Audience analysis, development of effective technical style, organization methods, and graphic aids are emphasized.

Business Policy

This course covers organizational vision and mission, industry and competitive analysis, sustainable competitive advantage, strategy formulation and implementation, and strategic leadership. Through case analyses and a simulation exercise, students develop strategic plans and engage in strategic management.

Workplace Culture and Communication

Students examine and analyze various genres of workplace culture through which workers communicate, such as writing, dress, humor, workspace decoration, rituals, technology-based expressions, and others. The course helps students identify challenges of cross-cultural communication as well as strategies for meeting those challenges.

Marketing and Corporate Communications

 Addressing current communication issues in business, such as globalization, cross-cultural influences, technological advances, ethics, and regulatory requirements, this course guides students as they apply rhetorical strategies and composition principles to create marketing literature, investor communications, media releases, and executive presentations.

To learn more about required and elective Business Communications courses as well as those for the Communications degree program, request information or see the undergraduate academic catalog.

All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.