Graphics and Multimedia Management Specialization Courses
Through targeted coursework, you can learn aspects of the creative side as well as the business side. Learn about the key software applications in Adobe Creative Cloud. Develop important leadership skills like scheduling, supervising budgets, negotiating pricing and quality assurance techniques.
Graphics and Multimedia Management Course Descriptions
Advertising and Public Relations
Small Business Management and Entrepreneurship
In this course students apply principles and strategies for marketing products and services to industrial, commercial and governmental entities. Topics include ways in which market information and product life cycle affect product and production design; forecasting techniques; interdependencies between marketing and operations functions; and selling skills.
ECOM340 Internet Marketing
This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing. Steps to develop a company’s Internet presence are also discussed.
MGMT404 Project Management
This course enhances students’ ability to function in a project leadership role. While exploring the project life cycle, they gain experience in budget and timeline management. Project management software is used to design project schedules using methods such as bar charts, program evaluation review technique (PERT) and critical path method (CPM) to produce project plans to apply to the solution of case studies.
MKTG410 Advertising and Public Relations
This course introduces the field of advertising and public relations. Topics include media relations; media buying; determining appropriate media; promotions; public relations and publicity development tools; methods for improving customer satisfaction; relationship-building strategies; and ethics in advertising and public relations.
SBE310 Small Business Management and Entrepreneurship
This course introduces students to business functions, problem areas, decision-making techniques and management fundamentals required for effectively managing a small business.
The courses above are specific to the specialization in Graphics and Multimedia Management. Please see the academic catalog for a complete list of degree program coursework, pre-requisites and general education requirements needed to complete this degree program.