Emerging Media Communication Specialization
As demand for web-based publications and interactive media continues, so should demand for writers and editors educated in emerging media communication and marketing, and with knowledge and experience addressing online audiences. Through DeVry University’s bachelor’s degree program in Communications with a specialization in Emerging Media Communication, you have the opportunity to learn how to express ideas clearly and creatively, as well as develop familiarity with new media, electronic publishing, computer software, graphic design, web design, and multimedia production.
Prepare for a career in Emerging Media Communication by choosing this specialization when you earn your bachelor's degree in Communications from DeVry University. The program is designed to help you develop skills needed to produce a wide variety of written materials, including books, websites, blogs, social media networks, and e-zines, and to build an original portfolio.
Learn more about DeVry's Emerging Media Communication degree specialization online.
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All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.
The Communications degree program with a specialization in Emerging Media Communication may include these courses:
Logic and Critical Thinking
Students in this course explore ways individuals think about, influence, are influenced by, and otherwise relate to people. Individual behavior in the context of social groups and forces is emphasized.
Using software products tailored to the design process, students in this course apply their skills to design and present projects. Key topics are technical design theory including contrast, repetition, alignment and proximity; typology and linear components; page layout; and purpose, audience, and context.
In this course that focuses on user-centered design, appropriate use of design elements, and applying information design theories, students learn to use a variety of software products and apply their skills to designing and presenting a web page.
Students in this course learn to use deductive and inductive reasoning to solve problems in both theoretical and practical contexts and become aware of possible fallacies in reasoning and learn how to avoid them. Writing and debating skills, as well as precise use of language, are enhanced through use of formal analysis.
This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing. Steps to develop a company's Internet presence are also discussed.