Business Communication Specialization
In an increasingly global marketplace, with a heightened level of public scrutiny, the need for both internal and external communication in companies, media, nonprofits and government is growing. A bachelor's degree in Communications from DeVry University with a specialization in Business Communication can help you develop skills in communication, problem solving and research, as well as get you grounded in the world of business and management.
Prepare for a career track in Business Communication by choosing this specialization when you earn your bachelor's degree in Communications from DeVry University. Upon graduation, you'll be prepared for an exciting career in a communications field such as PR, advertising, media, marketing or investor, employer or community relations.
Learn more about DeVry's Business Communication degree specialization online.
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The Communications degree program with a specialization in Business Communication may include these courses:
Workplace Culture and Communication
Marketing and Corporate Communications
Small Group Communication
Students apply composition principles to develop common report formats, including formal lab reports and applied writing. Audience analysis, development of effective technical style, organization methods, and graphic aids are emphasized.
This course covers organizational vision and mission, industry and competitive analysis, sustainable competitive advantage, strategy formulation and implementation, and strategic leadership. Through case analyses and a simulation exercise, students develop strategic plans and engage in strategic management.
Students examine and analyze various genres of workplace culture through which workers communicate, such as writing, dress, humor, workspace decoration, rituals, technology-based expressions, and others. The course helps students identify challenges of cross-cultural communication as well as strategies for meeting those challenges.
Addressing current communication issues in business, such as globalization, cross-cultural influences, technological advances, ethics, and regulatory requirements, this course guides students as they apply rhetorical strategies and composition principles to create marketing literature, investor communications, media releases, and executive presentations.
This course examines theories of, and tools needed for, effective communication in small groups. Emphasis is placed on leadership and individual roles in a group, performance and motivation, conflict management, decision-making and avoiding groupthink.