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College of Liberal Arts & Sciences

Communication Design Management Degree Specialization


In today's increasingly competitive business environment, there's a demand for marketing professionals in nearly every industry. Marketing professionals who know how to communicate through multiple media channels including print, radio, television, direct mail, newsletters, websites, mobile media, and more, will have the best career opportunities. Graduates with a Bachelor of Science degree in Communications from DeVry University with a specialization in Communication Design Management (CDM) are trained to oversee the development of communications for a broad range of marketing media. These skills are often required of advertising, promotions, and marketing managers.

Prepare for a career track in marketing or marketing communications by choosing this specialization when you earn your bachelor's degree in Communications from DeVry University. This new concentration prepares graduates with a focused and flexible multidisciplinary course of study, knowledge of the principal technology of contemporary and emerging communications, and leadership skills to administer and manage communication functions across an organizational system.

Or, in lieu of choosing a specialization, you may customize your studies within your Communications degree program by selecting the Communications Program with a Communication Design Management Completion Option.

Learn more about DeVry's online Communication Design Management degree specialization.

Learn more about the advantages of studying at DeVry University. Request more information.

Communication Design Management Courses

Career Coursework
Students in DeVry's Communications program develop a robust set of applied skills around a chosen specialization area that they can transfer to a broad range of career opportunities. The Communication Design Management (CDM) degree specialization is complemented by a multidisciplinary course of study in applied technologies, business, communication skills, humanities, mathematics, natural sciences, and the social sciences. Graduates gain the flexibility to enter and advance in diverse roles - such as administration, communications, and consulting - in public or private sector industries including manufacturing, professional services, and other areas.

Communication design management involves supervising the development of the messaging, the design process and the selection of the best media channels to ensure the message reaches and resonates with the intended target audience. DeVry's specialization in Communication Design Management provides students with a hands-on understanding of these different media development processes, as well as the ability to think strategically, critically and creatively in varying organizational contexts.

  • Verbal and Visual Rhetoric - This course introduces rhetorical theory and its practical applications. Logic, argument and language are emphasized in crafting effective communication documents. Students also apply rhetorical principles to visual analysis and design, as well as consider how text and images combine to create coherent and persuasive messages across diverse media.
  • Perspectives on Technology - This course considers technology's impact on individuals and society. Students explore the definition of technology, technological change and diffusion of technology. How technology helps shape our identities, the relationship of technology change on culture and how culture impacts technology are analyzed.
  • Graphic Design and Delivery - Students in this course apply principles of visual rhetoric to graphic design as well as examine elements such as typography, color and scale. Various graphic design software and hardware is explored as students consider issues in designing electronic devices and how design translates from computer to print shop.
  • Information Content and Management - This course examines strategies, methods and tools used to organize and manage large amounts of information. Print documents as well as web content management are considered. Managing the complete information lifecycle – from information's initial publication/production, through its storage, retrieval and disposal – is addressed. Also examined are security and information as a business resource.
  • Organizational Communication - This course examines principles and application of successful communication within a corporate structure. Various models of organizational theory are considered in conjunction with social psychology, group dynamics and cross-cultural communication. The role of teams within the larger organizational structure is emphasized, as are strategies for effective team-building and -management.
  • Communicating in a Multimedia Environment - Students in this course apply rhetorical and design principles to interactive media. A systematic instructional design approach – as well as systems, learning and communication theories – provide a framework for course explorations. Techniques for converting text and data into visual images are explored.
  • Interactive Design in a Multimedia Environment - Students in this course apply instructional design principles to interactive, computer-facilitated methods, media and learning environments. Principles of successful presentation skills are explored and practiced.

To learn more about required and elective Communication Design Management specialization courses as well as those for the Communications degree program, request information or see the undergraduate academic catalog.