Business Communication Specialization
In an increasingly global marketplace, with a heightened level of public scrutiny, the need for both internal and external communication in companies, media, nonprofits and government is growing. A bachelor's degree in Communications from DeVry University with a specialization in Business Communication can help you develop skills in communication, problem solving and research, as well as get you grounded in the world of business and management. The valuable, applicable skills you acquire will equip you as a business communications specialist in today's competitive business environment.
Prepare for a career track in Business Communication by choosing this specialization when you earn your bachelor's degree in Communications from DeVry University. Upon graduation, you'll be prepared for an exciting career in a communications field such as PR, advertising, media, marketing or investor, employer or community relations.
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Business Communication Courses
The Communications degree program with a specialization in Business Communication may include these career-focused courses:
- Technical Writing - Students apply composition principles to develop common report formats, including formal lab reports and applied writing. Audience analysis, development of effective technical style, organization methods, and graphic aids are emphasized.
- Business Policy - This course covers organizational vision and mission, industry and competitive analysis, sustainable competitive advantage, strategy formulation and implementation, and strategic leadership. Through case analyses and a simulation exercise, students develop strategic plans and engage in strategic management.
- Workplace Culture and Communication - Students examine and analyze various genres of workplace culture through which workers communicate, such as writing, dress, humor, workspace decoration, rituals, technology-based expressions, and others. The course helps students identify challenges of cross-cultural communication as well as strategies for meeting those challenges.
- Marketing and Corporate Communications - Addressing current communication issues in business, such as globalization, cross-cultural influences, technological advances, ethics, and regulatory requirements, this course guides students as they apply rhetorical strategies and composition principles to create marketing literature, investor communications, media releases, and executive presentations.
- Small Group Communication - This course examines theories of, and tools needed for, effective communication in small groups. Emphasis is placed on leadership and individual roles in a group, performance and motivation, conflict management, decision-making and avoiding groupthink.