6 surprising facts about the data you’re sharing
You may have heard the term “Big Data” thrown around. To many people, this is technical lingo they don’t understand.
Big data is used to describe extremely large sets of data. Most commonly, companies utilize data generated by customers to get a better insight into their customers and thus increase their sales.
Your data is collected when you are on your computer or your phone, checking your social accounts or using anything that requires an internet connection. In a time when 40 percent of the 7.4 billion individuals in the world have the internet, that results in a lot of data.
For example, every time you open Google Chrome, the search engine is collecting your data. It's tracking your clicks, seeing what emails you’re reading and taking account of how much time you spend on certain web pages. It does this to know how to tailor the appropriate advertising messages to you and ensure you have a better experience every time you use the platform. Chrome is doing this for all the people that use it every second of the day.
Individual companies, through their websites, are also tracking visitors. Netflix is collecting data on customers’ viewing habits to recommend shows to them and improve their user experience
“The idea is to collect data so you can gain insights about your product, your business or your customers,” said Vadim Bichutskiy, director of data science at Innovizo. ”If I can predict what my customers’ needs are ahead of time, that might give me a competitive advantage.”
Here are some surprising facts about the data you share.
DATA GROWING AT RECORD SPEEDS
Data is growing faster than ever before. In a study by EMC, it’s been shown that by the year 2020, nearly 1.7 megabytes of new information are expected to be generated every single second for every person on Earth. That means that in one day, you’re generating data the size of 86,400 photos.
BILLIONS OF FACEBOOK AND WHATSAPP MESSAGES ARE EXCHANGED DAILY
There are three times more messages sent through Facebook Messenger and WhatsApp, than are sent via text. According to The Verge, Messenger and WhatsApp are now processing 60 billion messages per day.
GOOGLE IS A BIG COLLECTOR OF DATA
According to Cloud Tweaks, Google processes a whopping 3.5 billion internet search requests every single day. It stores 10 billion gigabytes internally.
VIDEO SITES SEE ALOT OF DATA
Approximately 100 hours of video are uploaded to video sites such as YouTube every single minute, according to Business 2 Community. It would take an individual 15 years to watch all the new videos uploaded to YouTube in one day.
THERE IS MORE DATA THAN EVER BEFORE
According to Big Data Zone, 90 percent of the data that exist in today’s world has been created in the past two years.
MORE THAN 500 WEBSITES PRODUCED DAILY
In 1994, there were fewer than 3,000 websites, according to The Atlantic. Now, that number is reached in less than a week, every single week. Every minute of every day, 570 new websites are created, according to Smart Data Collective. As of 2014, there were more than one billion sites online, which was a 33 million percent increase from 20 years prior.
In the future, big data will continue to flourish thanks to the increasing use of the internet in our lives. The numbers will only keep growing, and we will improve how we collect it and use it.
“The data will become bigger, be obtained faster, and require new methodology and technology to analyze all of it,” Bichutskiy says. “We haven't seen anything yet.”
If the big data career field sounds appealing, there are courses that specialize in this field.
DeVry University offers a range of career-focused degree programs including Business Administration with a specialization in Business Intelligence and Analytics Management, taught by supportive faculty with real-world experience. At DeVry, you can build your schedule to fit your life with classes offered in eight-week academic sessions year round on campus, online or in one of our innovative extended classrooms.*
DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. To learn more, visit devry.edu.
* Program, course, and connected classroom availability varies by location.
This entry was posted on Wed May 25 13:29:00 CDT 2016 and filed under